LNL0909 0309

transcript

LNL0909 0309

Are You Ready to Get Started?Are You Ready to Get Started?

LIBERTY NATIONALWANTS YOU ON OUR MANAGEMENT TEAM!

$411,939 $297,027 $294,026 $253,250 $251,580

$231,378 $215,679 $188,805 $183,813 $182,169

Income OpportunitiesIncome Opportunities

Financial StrengthFinancial StrengthIntegrityIntegrity

Advancement OpportunitiesAdvancement Opportunities

IncentivesIncentives

TrainingTraining

Flexible MarketsFlexible Markets

What Would the “Perfect Company”

have to Offer?

What Would the “Perfect Company”

have to Offer?

Defining Liberty National Defining Liberty National

• Organized in 1900 as a Fraternal Benefit Society

• Incorporated in 1929

• Licensed to operate in 49 states

• Currently has $44.65 Billion of insurance in force (as of 12/08)

• Currently operating more than 170 offices in cities across the nation - and growing!

StabilityStabilityServing America Since 1900

Serving America Since 1900

Torchmark Corporate Profile (TMK – NYSE)Torchmark Corporate Profile (TMK – NYSE)

Company Products Primary Distribution Method

Liberty National Life Insurance Company Birmingham, AL

Individual life and health insuranceMore than 8,500 full-time sales representatives in more than 170branch offices across the country

United Investors Life Insurance Company Birmingham, AL

Individual life insurance and annuities Independent agents nationwide

Globe Life and Accident Insurance Company

Globe Marketing Services Oklahoma City, OK

Individual life coverage and special senior life coverage

Direct response nationwide

Employee Services Division McKinney, TX

Life and cancer coverage for Federal and state employees

More than 140 agents nationwide

Affiliate CompaniesAffiliate Companies

Company Products Primary Distribution Method

American Income Life Insurance Company Waco, TX

Individual whole life and health insurance to union and credit union members

More than 2,600 agents nationwide

United American Insurance Company

Branch Office Division McKinney, TX

Basic and supplemental health care including individual health, individual Medicare Supplement and life insurance

More than 1,600 independent exclusive agents nationwide in more than 140 company-sponsored branch offices

General Agency Division McKinney, TX

Basic and supplemental health care including individual health, individual Medicare Supplement and life insurance

More than 23,600 independent agents in U.S. and Canada

Corporate ProfileCorporate Profile

Defining Liberty NationalDefining Liberty National

• A+ (Superior) from A.M. Best (as of 6/08).

• AA- “Very Strong” by Standard & Poor’s (as of 12/08).

• A1 by Moody’s (as of 1/09).

• AA “Very Strong” Insurer’s Financial Strength Rating from Fitch (as of 6/08).

StabilityStability

Customers expect their insurance company to be there when they need them.

2008 Liberty National Performance Record*

Total Policies In Force 4,154,825

Total Claim Transactions 180,568

Policies Issued 192,583

Customer Calls Serviced 469,283

Customer Calls Answered (within 20 Seconds) 90%

Turnaround Times (in Calendar Days):

Life Claims 10.43

Health Claims 8.33

All Policies Issued 6.5

* Based on Company statistics at press time.

Defining Liberty NationalDefining Liberty NationalServiceService

Why Insurance Sales?Why Insurance Sales?

Why would insurance be one of the highest paid sales professions?

Most people would respond …

“Everybody needs it”

Actually, it’s not just because of need.

The big difference - Residual Income (Renewals)!

• Insurance agents are paid each month from policies sold in the past

In other sales careers -

• Salesperson is only as good as his/her last sale

• To increase income you have to increase the number of units you sell

• At the beginning of each week, month or year, you start over

• What you’ve sold in the past doesn’t matter

• You’re paid only for what you do in the present, but not the past

At Liberty National –

• Agents are trained in the field and classroom to help ensure ongoing success

• Earn renewals each month

• Income based on renewing policies sold in the past

• Can earn thousands of dollars each month before other new sales ever occur

• Many professional Agents build a large renewal income working a fraction of the time they did when they first started

What is important to you?What is important to you?

OpportunityOpportunity

What is Important to You?What is Important to You?

• Strong Earning Potential

• Financial Stability of Company

• Broad Product Range/Flexible Markets

• Support/Training

• Earn According to Your Efforts

• Advancement

• Incentives

Strong Earning PotentialStrong Earning Potential

Up to $202,150First Year Income

$61,671 Average

* 2008 Company Stats. Average for Agents that complete 12 months with company.

Leads & MarketingLeads & Marketing

Individual Market• Direct-response Internet Leads • Direct response Mail Leads • Direct-response Telemarketing Leads • New Mortgage and Refinance Leads • Home Office Inquiry Leads• Globe Leads and Lapses• Policyholder Referral Leads• Past Responders

Worksite Marketing• Small Business Lists• Judy Diamond Leads• Dunn & Bradstreet Leads• Telemarketing Leads

*Products and ads may vary by state

TrainingTraining

Education Opportunities

• Live, individualized training - both field and classroom

• Internet Training and Testing, 24/7

• Home Office sponsored Training Seminars

• Audio-visual aids

• LUTC studies subsidized by the company

• Sales tracking to lead source

• Management assistance and advice

What is Important to You?What is Important to You?• Strong Earning Potential

• Advancement

• Incentives

If $100,000 per Year Jobs were Easy…If $100,000 per Year Jobs were Easy…

EVERYBODY WOULD HAVE ONE!

WORK THE BUSINESS MODEL!

EVERYBODY WOULD HAVE ONE!

WORK THE BUSINESS MODEL!

Whole LifeWhole Life

Pay Example

• $38 Monthly Premium

• x 722% Commission

• x 444% Bonus – 4th Week

= $443.00 PAY!Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

The Business Model That Works!The Business Model That Works!

240 Contacts x 10% = 24 Appointments per Week

5 sales per week x $443 = $2,215

$2,215 x 52 weeks = $115,180

WILL YOU DO WHAT IT TAKES?

Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

Income (Whole Life): 4 apps per weekIncome (Whole Life): 4 apps per week

Monthly Premium per Sale

1st Year Income Net 4 apps per Week

Production Bonus

Total Income

$27.00 $40,560 $24,96010% / 20% / 30% / 40% $65,520

$50.00 $75,111 $46,22210% / 20% / 30% / 40% $121,333

$72.00 $108,160 $66,56010% / 20% / 30% / 40% $174,720

Strong Earning PotentialStrong Earning Potential

$61,671 Average

* 2008 Company Stats. Average for Agents that complete 12 months with company.

Unit ManagerUnit Manager

UNIT MANAGER POSITION IS “THE GROWTH POSITION”

AT LIBERTY NATIONAL!

UNIT MANAGER POSITION IS “THE GROWTH POSITION”

AT LIBERTY NATIONAL!

Unit Manager Pay ExampleUnit Manager Pay Example

ASSUME A New AGENT SELLS FIVE $38 POLICIES IN ONE WEEK AND that the agent is at the 40% Bonus Level Weekly (4 weeks in)

5 Sales x $38 = $190 divided by .09 (discount factor)

= $2,111 AP sold by that agent this week …

Commission PaymentOverride of 40% for Unit Manager (assuming Agent employed 6 months or less)

$2,111 AP x 40% = $844.40 FROM THAT ONE AGENT

REMEMBER - The Agent was at the 40% Bonus Level … The Agent is paid 40% of the $2,111 or $844.40

Bonus Payment UNIT MANAGER Will Get A WEEKLY PRODUCTION BONUS of 60% (assuming Agent has been contracted 13 weeks or less) of whatever the agents Bonus is.

So …

$844.40 Agent bonus x 60% = $506.64ADDITIONAL PAY!

1st Pay Method = $844.402nd Pay Method = $506.64

That’s $1,351.04 from 1 Agent this week!!!

But what if you had just 3 agentsproperly working the business model???

3 agents working the business model each week…

3 x $1,351.04 =

$4,053.12

Weekly Earnings Potential!!!!!

What is Important to You?What is Important to You?

• Strong Earning Potential

• Advancement

• Incentives

AdvancementAdvancement100% MERIT BASED PROMOTIONS THROUGH

THE “PROMOTE PROMOTION” PROGRAM

“A FAST TRACK MANAGEMENT TRAINING PROGRAM”

Unit Manager

Branch Manager

Regional DirectorVice President

PresidentWHERE DO YOU WANT TO BE?

What is Important to You?What is Important to You?• Strong Earning Potential

• Advancement

• Incentives

DestinationsDestinations

Torch Club Sales Convention

Convention locales have included:

• Atlantis Resort in the Bahamas

• Las Vegas

• Caribbean Cruise

• Miami, FL

• Washington, D.C.

• Puerto Rico

LNL0909 0309

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