Local Content Marketing

KEVIN GIBBONSBLUEGLASS.CO.UK

@KEVGIBBO

You don’t always have to think big…

Start local & scale up!

Pick a location – ideally low competition at first

Analyse competitor content

Create the best content you can on that subject

Then make it even better!

Understand Google Local ranking factors

Every location address needs a specific landing page – submit them to Google Local

City centroid is decided by local county council – ring them up & find out where it is!

Get to know power reviewers – be on their radar to build relationship

Local advertising = geo-brand signals to Google

50+% of mobile search have local intent & are becoming more targeted to your location

Promote locally using social media

Join local communities & forums

Connect with local bloggers/influencers

Optimise for search

Do your research to make it newsworthy

Then scale it!

Tripadvisor have nailed scaling quality local content

Get everyone involved!

KEVIN GIBBONS KGIBBONS@BLUEGLASS.CO.UK @KEVGIBBOBLUEGLASS.CO.UK