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cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Webinar:
Got a big brand? Get local.
Follow: @cementmarketing or @alainashearer
Presented by:
Alaina Shearer, President and Founder
Alex Henderson, Sr. Digital Analyst
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Your presenters:
Alaina Shearer
President and Founder
alaina@cementmarketing.com
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Your presenters:
Alex Henderson
Sr. Digital Analyst
alex@cementmarketing.com
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Google Local Places
Claim and optimize every location. The most important local search effort of any national brand, is
often overlooked. And claiming is just the beginning.
Case Studies:
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Reviews
Respond to reviews, answer concerns. Ignoring negative reviews leaves a missed opportunity to
connect with disgruntled customers and to clear up the record.
How to respond:
- Direct negative comments to a phone number
- Try to take conversation offline
- Apologize with authenticity
- Don’t patronize or be defensive
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Location pages
Non mobile responsive location pages. It is critical to make finding each location as easy as possible for
mobile visitors.
Also:
- Tie your location map to Google Places
- Check analytics for views/visitors on location pages
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Local Offers
Create custom offers per market. Now easier than ever to create zip code targeted offers to boost
sales in slow markets.
Also:
- Tie your location map to Google Places
- Check analytics for views/visitors on location pages
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Facebook Advertising
Local, geo and interest targeted. Facebook advertising keeps getting better and better. And is still
the lowest CPM out there.
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
Local content
Get serious about local content. Instead of waiting for lightning to strike, increase the odds that
it will and connect on the local level.
How to do it: - Designate social content producers at each
location or in each market
- Assign content direction and tasks
- Train them on photography
cementmarketing.com | 15 East Gay St, Columbus, Ohio 43215 | 2015 |
cementmarketing.com
Thank you.
@CementMarketing
alaina@cementmarketing.com