Post on 16-Dec-2014
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Locally Engaging in a Global Marketplace
Guy Kedar @GuyKedar | Regional Director, EMEA at MEC
Joel Windels @LinkYeah | Marketing Manager, EMEA at Brandwatch
Oct 2014
© 2014 Brandwatch | www.brandwatch.com
Brandwatch/ Company Overview
1000+Clients in dozens of markets
97% Customer Satisfaction
Twitter Certified Product Supporting
Clients in
27 Languages
World Class Development & Services Team
280 Employees100Product Developers
10+ PhD Staff
Rapidly Growing Client Base
137% YoY
International Presence• Brighton
• Berlin
• San Fran
• New York
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Who are MEC?
© 2014 Brandwatch|www.brandwatch.com
Intro slide to MEC
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Social Media Monitoring: a History
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Segmentation
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Location
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Regionally engaging
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How consumers in different locations talk about a brand
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Developing a location based media strategy
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Segmented interests
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UK ASOS CONSUMERS US ASOS CONSUMERS
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Understanding which brands are associated with teeth sensitivity
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Uncovering drivers and barriers for purchase
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1. Get tired of one particular toothpaste
2. Dentists recommend that one should rotate toothpastes
3. One buys a sensitive toothpaste when the problem appears, but as soon as the problem is gone toothpaste gets replaced
4. Consumers believe that medicinal toothpastes must be used for a limited period of time
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Perfect timing
© 2014 Brandwatch|www.brandwatch.com
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Summary
© 2014 Brandwatch|www.brandwatch.com