LOCATION-BASED

MOBILE MARKETING

eMarketer, 2014

50%+ smartphone

penetration by end of 2015

eMarketer, 2015

$30B, 2019

$12B, 2015

eMarketer survey, 2015

63% agencies agree location-

based marketing is most exciting

opportunity.

Location-based mobile marketing isn’t just about

targeting consumers by locale.

It’s about delivering meaningful branded

experiences.

NATIVE VS NETWORK

NETWORK NATIVE

PURCHASE INTENT VIA IPG MEDIA LAB

NETWORK

34% NATIVE

52%

85% of time spent in

smartphones is in

applications...

14% SOCIAL

NETWORKS

9% COMMUNICATION

9% VIDEO

6% MAPS

6% MUSIC

5% GAMES

SHOPPING

TOP APP CATEGORIES

Mobile

CHANNEL

Location-Based

Marketing

TECHNOLOGY

People

On-The-Go

AN INTRODUCTION

TO WAZE

50+ million GLOBAL ACTIVE USERS

Save every driver 5 minutes

a day, every day.

WHAT IS WAZE?

TOOTHBRUSH

TEST

Real-time,

crowdsourced

traffic data.

TOTAL REPORTS:

1.5M+ per day and 47M+ per month, worldwide. *Waze data, October 2014

ACTIVE

REPORTING 50M+ REPORTS PER MONTH

Hidden

Visible

Light

Heavy

Standstill

Major

Minor

On Road

On Shoulder

Weather

Speed

Red Light

Fake

#WAZEWIN

MAKE LOCATION-BASED MARKETING AWESOME

A new marketing channel connecting brands to

drivers in a meaningful and measurable way.

WAZE ADS

BILLBOARDS

WITH A DIGITAL

BACKBONE.

WAZE KNOWS DRIVERS

WHERE WHEN HOW

AUDIENCE who they are

REAL-TIME what they’re experiencing

!

WAZE SOLUTIONS

BUILD

AWARENESS Increase your audience’s awareness of

your brand or offer based on the location

and context of a drive

DRIVE TO STORE Boost awareness of store locations

and increase foot traffic

PINS SEARCH TAKEOVE

R

TAKEOVE

R PUSH INBOX

ZERO-SPEED

OPERATING

SYSTEM TRAFFIC TYPE

TARGETING

ROUTE LENGTH WEATHER DAY PARTING HOME & WORK DESTINATION

TARGETING

534 min PER MONTH IN APP Monthly average per driver for August 2015, U.S.A.

AVERAGE MIN/DAY:

42.1 Facebook

34.2 Tumblr

21.2 Instagram

20.8 Pinterest

17.2 Waze

17.1 Twitter

17.0 Snapchat

9.8 Linkedin

Waze US data, 2015

8AM

5PM

DAILY DRIVING TRENDS

WEEKLY DRIVING TRENDS

M T

W

TH F

S

SU

Waze US data, 2015

More than 40% of searches for coffee

happen between 7 am and noon

DRIVING INSIGHTS

YOUR

BRAND

MIN MAX

PIN/TAKEOVER CTR VS OTHER ADVERTISERS

M T W

TH

F S SU

PIN/TAKEOVER CTR BY DAY OF WEEK

REACH

POTENTIAL

REACH

% DRIVERS REACHED WITHIN 10KM OF YOUR STORE

YOUR BRAND

DAILY LOW

DAILY HIGH

DAILY PERFORMANCE VS OTHER ADVERTISERS

AD EFFECTIVENESS STUDIES

+300 studies 13 countries

+94% PIN RECALL, AVERAGE LIFT

+141% TAKEOVER RECALL, AVERAGE LIFT

+26% AVERAGE NAVIGATION LIFT

EMEA BRANDS ON WAZE

BRANDS ON THE MAP

Esso

MARKETING OBJECTIVES

increase awareness of the

multiple locations and drive

foot traffic

Café’ Zero

MARKETING OBJECTIVES

Aplied weather targeting

HOT / COLD

McDONALD'S

INTERNATIONAL PRESENCE

3 YEARS

4 REGIONS

10 COUNTRIES

DUNKIN’ DONUTS

MARKETING OBJECTIVE

Promote offers to Wazers

en route to coffee with high-

impact Takeover units

FIAT

MARKETING OBJECTIVE

connect young Wazers

to FIAT

brand via

association with

sought-after

destinations

ALL JOBS

MARKETING OBJECTIVE

Expose commuting

Wazers to new

employment

opportunities using

2 types of targeting

1. HOME / WORK

2. DESTINATION

3 THINGS TO REMEMBER

Context is Key

Waze Knows Drivers

Ads on Waze Change Driver Behavior

GRAZIE MILLE

Twitter

@WazeAds