Post on 22-Dec-2015
transcript
Which location based services can be provided and how can consumer data be collected during that process in such a way that a prosperous situation for both consumers and companies is created?
Problem definition
•What macro-environmental factors stimulate mobility?•What are location based services?•What is a mobile market?•What does the appearance of a mobile market mean for the existing market models?•How can mobility change the way of collecting consumer data?•How can Claritas, Geodan and SPSS MR play a role in the mobile market?•What services can be introduced in the mobile market?
Sub questions
Devices
Location Technology
MobileCommunicationSystems
NMT
GSM
GPRS
UMTS
3D-pocketPhone
WAP-phone PalmPocket PC
i-Mode
GPS MPS RadioCamera
OtherTechnologies
Bluetooth
Infra-red
Voice-recognitionTechnology
IT
5 Forces - Porter
SWOT-analysis
MatricesAndPortfolio’s
McKinsey-matrix
BCG-matrix
Technology-Portfolio
Mobile Apps Mobility SPSS MR-Geodan-Claritas
Visions onthe MobileMarket
OracleMobile
HP’s Cooltown
MarketDevelopments
New entrants CompetitorsSuppliers
Substitutes Customers
Economics
Knowledge Management
Applications
Information User-Interface
Textual
Vocal
Graphical
Web-location LaptopsX-drive
E-mail Mindmaps
Location
Route-info
Products & Services
People
Nearest shop to buy product XWhere is…? Travel Manager
Buy now Buy later
Content
A. Nearest possibility to buy product X nowB. Where is …?C. Nearest possibility to buy product X later -
receiving a signal when there’s an option to buy D. Travel Manager: The shortest/ fastest/ cheapest
route from location A to C (with an option to travel via location B)
Services
1. Building a prototype – new service:- buy product X now (Service A) or - buy product X later (Service C)
2. Building a prototype – existing service with extra functionality:- Where is …? (Service B) or - Travel Manager (Service D)
3. Testing an existing service B or D (for example City-to-Go)
4. Composing a website with a questionnaire about Location Based Services
Scenarios
a. Background information on LBS, telecom technologies, collecting consumer data
b. SWOT-analysis of a partnership of SPSS MR, Claritas and Geodan
c. Analyzing the (future) mobile marketd. Site, soft- and hardware reviewinge. Investigating the need for personalized
LBS
Methodology – Collecting general information
a. Examining location technologiesb. Describing the Location Based Services c. Building a questionnaire on LBSd. Choice of an LBS to set up the pilot
project for a prototype: service B or D
Methodology – Processing LBS
Flow ChartIntroduction 1: The Information Age and
macro-environmental factors
2: Towards a mobile market 3: LBS 4: Knowledge management
5: The mobile market
6: Collecting consumer data
7: wap.goudengids.nl 8: Claritas – Geodan – SPSS MR
9:Pilot projectConclusions