The Future ofLocation-Based Services: What You Need to Know

What is it? Examples?

Thinking to the futureValue

John Whalen

PhD Cognitive Science

Cognitive Neuroscience

Vision Science LinguisticsPhD:

Math in Brain

Professor in PsychologyDirector, User Experience& Design @ e.magination

Post Doc at UCLAduring Dot.Com boom

Usability/Accessibility

OnlineStrategy

UserExperience

InformationArchitecture

e.magination

DevelopmentWeb Sites

CMS

Design

Usability/Accessibility

OnlineStrategy

InteractionDesign

InformationArchitecture

Discovery

StakeholderResearch

User Research

VisualDesign

MicrosoftSharePoint

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Online Facebook

iPhone

Intranets

Delivery

Support

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ContentCreation

About

Since 1992

Baltimore’sLargest

SampleClients

FDA

USDA

CareFirst

DOJ

AARP

Ad.com

.NET

SystemIntegration

Comcast

CommerceServer

Competition

Special Thanks To

Andrea Resmini

http://www.slideshare.net/resmini/pervasive-ia-ia-summit

Karyn Cooks, Flair Media

http://bit.ly/a9PEpF

Jumping in to Foursquare Reviewing Location-Based Games for Business

Remember Travel, Circa 1999?

Remember Travel, Circa 2010?

A product in a tv commercial captures my attention, I check the web site for more information, locate the nearest or most convenient store, ask my social networks for comments, visit the shop, go back to the web site for assistance or updates.

Simple tasks become part of one single, broad process, but they are rarely conceived, designed, and executed as such. Most of the pieces of the puzzle are not designed to fit.

Andrea Resmini

“”

CURRENT NETWORKSOverview

ENVISIONING THE FUTUREThink about location-based services…what do you foresee?

• Think about augmented reality and:– Bar Code scanning– Way finding– Advertising nearby– Competitive pricing

Thank You

John Whalen

john.whalen@emagination.com

@johnwhalen

240-281-0764

Location Based Services slideshare.net/emagination

e.maginationemagination.com

@emagination