Logitech Reagan Freyer

Managing social media for a global brandLearn more about Member Meetings

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SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 41New York City10-26-2016

MemberMeeting

41

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MANAGING SOCIAL MEDIA FOR A GLOBAL BRAND

Reagan FreyerHead of Global Social Media

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SO WHAT’S THE BIG DEAL?

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IN SHORT:IT’S COMPLICATED!

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THE SOLUTION?

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KEEP IT SIMPLE.

DEFINE A WORLDWIDE SOCIAL STRATEGY

KEEP IT SIMPLE.

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ESTABLISH KEY PILLARS OF THE GLOBAL SOCIAL APPROACH

Social Listening Content Creation/Curation

Social Channels InfluencersPaid Social

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BUILD THE SOCIAL ECOSYSTEM

logitech social

content and conversations

paid social media influencer outreachlogitech social channels(platform management)

social measurement

community management amplification

social intelligence

input (strategic planning) / output (measurement)

social listening

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PROCURE AND IMPLEMENT GLOBAL TOOLS

“GLOCALIZE” SOCIALKEEP IT SIMPLE.

GLOBAL BECOMES LOCAL

Generate Media Buzz

Drive Purchase

GLOBAL SOCIAL STRATEGY

AMR EMEA AP

● Localization and execution of global social media strategy● Leverage of global social tools

● Country-funded paid social media support● Supplemental, localized content creation / curation

● Monitoring / community management● Performance reporting and ladder up to regional / global goals

● Provide strategy direction and partner on localization of strategy● Establish / implement global social tools

● Develop and deliver global content● Taskforce support

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SO DOES IT END THERE?

1. GO DEEPER for more insight

2. MEDIA MACHINE content model

3. EXPRESS the brand at every touch point

4. 360 INTEGRATION with fans & influencers

NO - WE KEEP ON KEEPIN’ ON

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THANK YOU

Learn more about past and upcoming Member Meetingssocialmedia.org/meetings

Learn more about Member Meetingssocialmedia.org/meetings

SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 41New York City10-26-2016

MemberMeeting

41