Post on 16-May-2020
transcript
Logo & Brand Identity Guidelines
Logo & BrandIdentity Guidelines
Prepared 10/05/17 By Signarama-FDL
Contents
Contents
1.0
1.0 Contents
2.0 Logo Specifics
3.0 Typography Details
4.0 Color Specifics
5.0 Logo Styles (Building Supply)
5.1 Logo Styles (Oval)
5.2 Logo Styles (Supply. Happiness.)
6.0 Logo Practices
Logo & Brand Identity Guidelines
Logo Specifics
Logo Specifics
2.0
Grey stripped area indicatesSafe Zone. Other graphicaland visual elements can besafely positioned up to the
adjoining Blue area.
Blue indicates Clear Space.The blue area must be kept
free of all other graphical andvisual elements.
Logo Clear SpaceThe minimum required Clear
Space is defined by themeasurement equal to theheight of the uppercase “B”
of “Building Supply.”
Logo & Brand Identity Guidelines
Typography Details
Typography Details
3.0
Raleway(Extra Bold)
1234567890!@#$%^&*()?
ABCDEabc123
FGHIJKLMNOPQRSTUVWXYZ
defghijklmnopqrstuvwxyz
CopperplateGothic
(Regular)
1234567890!@#$%^&*()?
ABCDEabc123
FGHIJKLMNOPQRSTUVWXYZdefghijklmnopqrstuvwxyz
Logo & Brand Identity Guidelines
Color SpecificsLogo & Brand Identity Guidelines
Color Specifics
4.0
Pantone Reflex BluePROCESS
SCREEN
WEB
C100 M95 Y13 K9.5
R0 G29 B135
HTML001D87
WhitePROCESS
SCREEN
WEB
C0 M0 Y0 K0
R255 G255 B255
HTMLFFFFFF
Pantone 2388PROCESS
SCREEN
WEB
C100 M74 Y0 K0
R43 G86 B163
HTML2B56A3
Pantone 297PROCESS
SCREEN
WEB
C65.6 M0 Y6 K0
R114 G193 B228
HTML72C1E4
Pantone 2013PROCESS
SCREEN
WEB
C0 M49.5 Y100 K0
R224 G147 B47
HTMLE0932F
To MatchSherwin-WilliamsSW6517 Regatta
Only to be used for interior wall graphics
PROCESS C97.6 M88.6 Y52.2 K3.9
Primary Colors
Secondary Colors
Logo Styles (lock-ups)Logo & Brand Identity Guidelines
Logo Styles(Drexel - Building Supply)
5.0
In BlackIf Reflex Blue is not
Appealing use Black on aLight Colored Background
In WhiteIf Reflex Blue is not
Appealing use White on aDark Colored Background
On WhiteUse Reflex Blue on aWhite Background
On Reflex BlueUse White on a
Reflex Blue Background
On BlackUse White on a
Black Background
Logo Styles (lock-ups)Logo & Brand Identity Guidelines
Logo Styles(Drexel - Oval)
5.1
In Reflex Blue Oval In White OvalUse White for Logo and Stripe
In Reflex Blue ShapeUse White for Logo
Use Reflex Blue for Logoand Stripe
In White ShapeUse Reflex Blue for Logo
and Add a Stripe
Logo Styles (lock-ups)Logo & Brand Identity Guidelines
Logo Styles(Drexel - Supply. Happiness.)
5.2
In Black In WhiteIf Reflex Blue is not
Appealing use Black on aLight Colored Background
If Reflex Blue is notAppealing use White on aDark Colored Background
On White On Reflex Blue On BlackUse Reflex Blue on aWhite Background
Use White on aReflex Blue Background
Use White on aBlack Background
Tag Line Tag LineYou can use the
Tag Line alone. Followabove color restrictions.
Use CMYK color match toSherwin-Williams SW6517 Regatta
for interior wall graphics only.PROCESS C97.6 M88.6 Y52.2 K3.9
Logo PracticesLogo & Brand Identity Guidelines
Logo Practices
6.0
Building Supply
Prepared 10/05/17 By Signarama-FDL