AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION

BY:- CHANDRAKANT PRASAD SMM/MUM/SUM/2013/03

“The Spirit of Australia”

FAZLANI ALTIUS BUSINESS SCHOOL

THE LOGO

COMPANY : HISTORY

• QANTAS - Queensland and Northern Territory Aerial Services

• Founded - 16TH Nov 1920

• International Service - May 1935

• Jet Age – June 1959

COMPANY : OVERVIEW

• Largest - Oldest - Second Oldest - Best• Based in – New South Wales, Australia• Hub – Sydney Airport• Carries 65% of the domestic market • 18.7% of passengers travelling in & out of the

Country• Fleet – 146 & 21

1968 - 84

1984 - 07

CHANGES IN LOGO

1947 - 68 1944 - 47

2007 - Present

CHANGES OF LOGO

• Intro: January 1947• GERT SELLHIEM• Functional on UK

Service

• Intro: 1944• Adopted from: Australian

One Penny coin• Illustrated below the Cockpit

CHANGES OF LOGO

• Redesigned: 1968 • Modified: June 1984• TONY LUNN

CHANGES OF LOGO

• Created in 2007

• HANS HULSBOSCH

• ‘Italic’ Word mark

• Redesigned - Airbus A380-800

PRODUCTS & SERVICES

• Domestic Air Freight

• International Air Freight

• Freight Charter

• Fleet & Equipment

• Retail Services

WEBLIOGRAPHY

• http://www.qantas.com.au/

• http://en.wikipedia.org/wiki/History_of_Qantas#Company_logos

• http://www.famouslogos.net/qantas-logo

ANY QUESTIONS…….

THANK YOU