Post on 22-Jul-2016
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L O O K B O O K 2 0 1 5A C I R C U L A R D E N I M W O R L D
L O O K B O O K 2 0 1 5A C I R C U L A R D E N I M W O R L D
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L O O K B O O K 2 0 1 5
P R O J E C T M A N A G E M E N T
Danique Gunning
A R T D I R E C T I O N A N D P H OTO G R A P H Y
Brechtje Baars & Leonoor Verplanken
© All rights reserved
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W H O W E A R ET H E S TO R Y U N C O V E R E D
You’re in the right place to read our story and discover our newest
products. We mapped out a visual story to explain what we stand for : what
our values are and what mood we’re mostly in.
We are in the world of fashion to offer a new way of thinking. We aim to
make fashion circular. It all started with a dream. A dream about a world
in which there is no such thing was waste. What if we all clean up our own
mess? This simple thought let to a concept that is called Cotton Lease.
At MUD Jeans, we sell jeans, but lease the cotton and thus retain ownership
of the raw materials. We ask customers to return their jeans after use
and we reward them for it. Returned jeans hold valuable materials. These
materials are shredded, blended with virgin cotton and return as a new
denim thread.
We are proud to represent a new consuming philosophy. Besides, working
according the principles of the circular economy, in which waste becomes
the source of growth for something new, sparks the creativity.
We not only create our own circle of denim products, we also build long-
term relations with customers. We seek partners who share this new
approach of fashion, those who understand that today, it’s not only about
looking great. It’s about being great as a company too.
Enjoy the ride!
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B O D I L : J E A N S B oY f R I E n D B A s I n S TO N E B L U E
A R T H U R : J E A N S R E g U L A R D U n n T R U E I N D I G O
B O D I L : J E A N S R E g U L A R s WA n A U T H E N T I C I N D I G O, S W E AT E R D E n n I K L I G H T B L U E
“ W E D R E A M O F A W O R L D I N
W H I C H T H E R E I S N O S U C H T H I N G
A S WA S T E . T H AT ’ S W H Y W E D E S I G N
J E A N S F O R E V E R Y D AY L I F E W I T H
R E C Y C L I N G I N M I N D . ”
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A R T H U R : J E A N S s L I M L A s s E n P U R E B L U E , S W E AT E R Ro B B Y B L U E
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F R E E S p I R I T S T R A V E L T H E W O R L D
“ W E D I S C O V E R E D T H AT O U R C U S TO M E R S A R E
T R U E p I O N E E R S , p E O p L E T H AT WA N T TO G A I N
N E W E x p E R I E N C E S A N D L I K E TO T R AV E L A N D
E x p L O R E T H E W O R L D . W E E N C O U R A G E T H I S .
T H E I R A D V E N T U R E S S H A p E T H E C H A R A C T E R
O F O U R J E A N S . W E L I K E TO S E E T H E M B A C K
W I T H A L I F E F U L L O F E x p E R I E N C E S . ”
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B O D I L : J E A N S s K I n n Y L I L LY P U R E B L U E , S W E AT E R D E n n I K L I G H T B L U E
A R T H U R : J E A N S R E g U L A R D U n n T R U E I N D I G O, S W E AT E R M I D B L U E
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H O W I T S TA RT E DF R O M C H I N A TO M U D J E A N S
In 1979, Bert van son, at the age of 23 moved to China to get a job in the
textile industry. He learned a lot from the Chinese culture but also saw
firsthand the effects of today’s fast fashion industry on factory workers.
“I know what factory workers have to deal with. Producing cheap garments
at such a high pace has impact on their safety and health. I ’ve witnessed
factory workers fall ing asleep while doing their job, because they worked
14 hours non-stop”, says CEo Bert van son.
Ever since, he knew that one-day in his l i fe he was going to do things
differently. It started in 2013, with the introduction of Lease A Jeans, a
concept that evolved into what is called Cotton Lease today.
Together with a dedicated team, he turned MUD Jeans into a disruptive
brand that works according the principles of the circular economy. All
raw materials are recycled after use. According to Bert van son, recycling
is both fun and sustainable . It reduces the amount of waste, water use,
consumption of raw materials and it is fun at the same time.
M U D J E A N S 2 0 1 5
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C R E AT I N G T H E C O L L E C T I O ND E S I G N E D F O R R E C Y C L I N G
It’s true. Classic jeans never go out of style . our jeans are classic with a
circular twist. Driven by our pursuit to make sustainable jeans for every
day life , we combine innovative techniques and craftsmanship. Each pair of
jeans is made from the highest quality denim.
Recycling forced us to rethink the way we design. A new denim thread is
born when the jeans are shredded and mixed with freshly harvested cotton.
Before doing so, the buttons and rivets are separated from the fabric .
Leather patches would mean an extra production step in the recycling
process. That’s why we turned down leather on our jeans and use printed
ones instead.
To keep our loop of denim products as pure as possible we implement
sustainable cotton farming methods. We only work with global organic
Textile standard (goTs) and Better Cotton Initiative (BCI).
Creating one jeans takes an average of 8.000 litres of water. Using recycled
fabrics means that less water and fewer resources are used in the process.
We always seek for new ways to decrease the amount of water use. We’re
proud to collaborate with DnM, our manufacturer who created a new
fi ltration technique that saves up to 85% of the water used in production.
We only work together with carefully selected manufacturers. They are
selected based on their high quality denim, their ambition for innovation
and because we trust them in promoting safe working conditions. Together
we create a save working environment for everybody involved in the making
of our jeans.
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M E N S C L A S S I C S 2 0 1 5
Classic jeans made for every day life . Wear them to work. Wear them
outside. They all come with recognizable woven labels on the coin- and
back pocket.
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J E A N S R E g U L A R B RY C EA U T H E N T I C I N D I G O
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R E G U L A R B RYC ER E G U L A R F I T � S T R A I G H T L E G � B U T TO N F LY
These jeans have a modern straight fit and remain straight from the thigh down to the leg opening.
The regular structure at the waist provides a high level of comfort that is appreciated by many.
Made in Italy � GOTS cer tified cotton
Authentic Indigo
strong Blue
Independent Blue
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L O O S E p E E L ER E G U L A R F I T � S T R A I G H T L E G � B U T TO N F LY
These jeans have a loose fit at the waist and hip, with a wide leg from thigh to knee.
The jeans have a regular rise at the front and back.
Made in Tunisia � BCI certif ied cotton
stone Blue
TrueIndigo
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J E A N S L o o s E P E E L ES TO N E B L U E
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J E A N S R E g U L A R D U n nT R U E I N D I G O
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R E G U L A R D U N NR E G U L A R F I T � TA P E R E D L E G � B U T TO N F LY
These regular jeans come with a tapered leg. The leg slims down from the knee to the ankle .
Regular Dunn can be worn as regular fit or a l ittle loose when going up one size.
Made in Tunisia � BCI certif ied cotton
stone Blue
TrueIndigo
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S L I M L A S S E NS L I M F I T � S L I M L E G � Z I P F LY
A tight fit and a slim to super slim leg is what make slim Lassen totally 2015.
The jeans have a normal rise . The narrow leg design gives the jeans a modern look.
Made in Tunisia � BCI certif ied cotton
Blue Pride
PureBlue
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J E A N S s L I M L A s s E n B L U E P R I D E
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W O M E N S C L A S S I C S 2 0 1 5
sophisticated jeans for every day life . Wear them to work. Wear them
outside. They all come with recognizable woven labels on the coin- and
backpocket.
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J E A N S R E g U L A R s WA nI N D E P E N D E N T B L U E
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R E G U L A R S WA NS T R A I G H T F I T � M I D W A I S T � Z I P F LY
These jeans have a classic straight leg and a mid waist.
The leg falls over your heals and can be combined with all kinds of shoes.
Made in Italy � GOTS cer tified cotton
Independent Blue
strongBlue
Authentic Indigo
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S K I N N Y L I L LYS L I M F I T � M I D W A I S T � Z I P F LY
This is the modern variation on the classic 5-pocket jean. This super tight fit makes the
female body look optimal. stretch is added to make the jeans feel comfortable .
Made in Tunisia � BCI certif ied cotton
Blue Pride
PureBlue
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J E A N S s K I n n Y L I L LYB L U E P R I D E
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J E A N S s K I n n Y H A z E nB L U E P R I D E
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S K I N N Y H A z E NS L I M F I T � H I G H W A I S T � Z I P F LY
These jeans have a slim fit, a tight leg opening and a high waist. The tight fit is designed to make
the female body look at its best. The high waist gives the jeans an edgy look.
Made in Tunisia � BCI certif ied cotton
Blue Pride
PureBlue
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B OY F R I E N D B A S I NL O O S E F I T � M I D W A I S T � Z I P F LY
These jeans are slim around the waist and hips and loose around the thigh and knee.
They are the best of both worlds; loose and slim. once tried on, people don’t want to pull them off again.
Made in Tunisia � BCI certif ied cotton
Lightstone
stoneBlue
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J E A N S B oY f R I E n D B A s I nL I G H T S TO N E
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S W E AT E R S A N D T- S H I RT S
Comfortable knits, sweaters and tees for men and women. Made out of
either recylced cotton or goTs certif ied organic cotton.
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S W E AT E R Ro B B YB L U E
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M E N S S W E AT E R ST I M E L E S S B A S I C S - P R O V I D I N G E V E R Y D AY C O M F O R T
BRETON ELK INS
This blue and white jumper is an original take on the
Breton striped sweater. It’s made from 84% recycled
denim; a world’s premier. It has a round neck and long
sleeves that can be rolled up.
100% cotton
blue white striped
s � M � L � XL � XXL
ROBBY
This funnel neck jumper is perfect for days when it’s
too cold to go out in a t-shirt but too hot to wear a
coat. The jumper comes with a button. It’s made from
84% recycled denim and organic cotton.
100% cotton
blue � beige
s � M � L � XL � XXL
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W O M E N S S W E AT E R SC O M F O R TA B L E S W E AT E R S A N D C A R D I G A N S M A D E O U T O F S U S TA I N A B L E C OT TO N
PALLY
This cardigan in l ight blue is made from 84% recycled
denim. This central, button-down apparel features
two front pockets. The small orange sparks in the
jumper are pieces of recycled nylon threads.
100% cotton
blue mele
Xs � s � M � L � XL
DENNIK
This slightly oversized sweater with a round collar
and long sleeves fit any outfit. They work perfectly
for any occasion, you can even wear them with high
heels. They are made from 80% recycled denim and
guarantee a timeless quality.
100% cotton
light blue � blue � beige
Xs � s � M � L � XL
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S W E AT E R D E n n I K B L U E
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JERSEY T-SH IRT
100% goTs organic cotton
white � navy blue � grey
s � M � L � XL � XXL
ROLLED-UP T-SH IRT
100% goTs organic cotton
white
s � M � L � XL � XXL
M E N S T- S H I RT SP L A I N B A S I C S - S I G N AT U R E L A B E L
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JERSEY T-SH IRT
100% goTs organic cotton
white � navy blue
Xs � s � M � L � XL
ROLLED-UP T-SH IRT
100% goTs organic cotton
white
Xs � s � M � L � XL
W O M E N S T- S H I RT SP L A I N B A S I C S - S I G N AT U R E L A B E L
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O U R pA RT N E R SA I M I N G F O R B E T T E R
MUD Jeans started as an idealistic start-up. With the support of rule
breaking customers and the help of amazing partners, we’ve come this far.
our partners each serve their own goal. Together, they help us realize our
mission and challenge us to always improve the status quo.
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“ E N J OY W E A R I N G YO U R M U D J E A N S A S L O N G A S
YO U F E E L L I K E , B U T, W H E N YO U ’ R E D O N E W E A R I N G , S E N D T H E M B A C K .
W E M A K E S U R E T H E M AT E R I A L S R E T U R N A N E W.”
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MUD Jeans
info@mudjeans.eu+31 (0)317 398 789
Remmerden 53911 TZ RhenenThe Nether lands
www.mudjeans.euwww.facebook.com/MudJeansNL
www.twitter.com/mudjeansNLwww.instagram.com/mudjeans
www.mudjeans.eu
F O L L O W O U R A D V E N T U R E S O N L I N E