Looks like it’s time we grew upLooks like it’s time we grew upNEON – THE YOUNG MAGAZINE FROM THE stern FAMILYNEON – THE YOUNG MAGAZINE FROM THE stern FAMILY

Seite 2

NEON – the youngmagazine from stern

NEON is the young magazine for men and women aged between 20 and

35.

NEON is emotional and clever.Cheeky, but serious and

believable.

NEON is for people who have become an adult, but still feel too young to

be one.

Seite 3

Wilde Welt (Wild World) – Opener: Fun and entertaining editorial tidbits

Sehen (Vision) – Politics and society

Fühlen (Emotions) – Love, sex, psycho, friendship

Wissen (Knowing) – Every Day, Studies and Job, Health and Body

Kaufen (Buying) – Fashion, Gadgets and Products, Travel

Freie Zeit (Leisure) – Film, Music, Literature, Computers, Internet

An innovative issue structure

Market Research: The Numbers

&

Fashion in NEON: A Major Topic for the Target

Group

Market Research: The Numbers

&

Fashion in NEON: A Major Topic for the Target

Group

Seite 5

Aiming at both men and women has been a success!

Source: NEON purchaser survey 2004; figures in per cent

44

56Women

Men

Mean age:

27 years

The purchasers are mostly aged around 27

35-39 years

30-34 years

25-29 years

20-24 years

14-19 years 1722

241919

Many NEON purchasers enjoy a rather high income

€ 3,000 and more

€ 2,000 - 3,000

€ 1,000 - 2,000

Under € 1,000 93332

26

University

“A”-Levels

“O”-Levels

Apprenticeship

Statutory Minimum 47

3039

20

NEON purchasers aren’t only young and comfortably off – they’re clever as well!

500,000 residents and more

100,000 - 500,000 residents

20,000 - 100,000 residents

5,000 - 20,000 residents

Under 5,000 residents 714

1221

45

Two of three NEON purchasers live in large cities

Seite 6

Corinna Teresa Brix, 27, studied fashion design at the ESMOD in Munich and Paris, and from 1999 worked as a fashion designer in Germany and Hong Kong. Assisted on projects for Trace Magazin and Amica Italia, among others. Since August 2003 has been in charge of the fashion department at NEON.

Fashion in NEON: New every month!

Fashion in NEON: Presented without fail in every monthly issue! In the “Fashion” section in every issue, NEON presents a major fashion spread. Some examples are shown on the following pages.

Seite 7

High spirits at the start of the European Football Cup: La Ola – a fashion spread as wave of enthusiasm

Adidas

Calvin Klein Jeans

Sisley

Nike

Fornarina

Diesel

Miu Miu

Seite 8

Fit in the Spring: Sportswear for working out and hanging around

Quiksilver

Schmid

Fila

H&M

Adidas

GAP

Puma

Fashion AdsFashion Ads

Seite 10

Seite 11

Facts and FiguresFacts and Figures

Seite 13

Facts & Figures

Frequency:monthly with one double

issue (July/August)

Print circulation:

160.000 copies

Average sold circulation:ca. 90.000 copies

Copy Price: 2,50 Euro

Trim size: 212 x 287 mm

Printing process: Offset

Cover: Offset

Binding: Perfect bound

Paper: 65g

Cover: 200g

Seite 14

Issue No. On Sale Date Ad Closing NEON Plus*

12/04 22.11.2004 20.10.2004 Gifts

01/05 20.12.2004 17.11.2004

02/05 17.01.2005 15.12.2004

03/05 21.02.2005 24.01.2005 Travel

04/05 21.03.2005 21.02.2005 Fashion

05/05 18.04.2005 17.03.2005 Cosmetics

06/05 23.05.2005 21.04.2005

07/05 + 08/05 20.06.2005 20.05.2005

09/05 22.08.2005 22.07.2005 Fashion

10/05 19.09.2005 22.08.2005

11/05 17.10.2005 16.09.2005 Home Entertainment

12/05 21.11.2005 21.10.2005 Gifts

01/06 19.12.2005 21.11.2005

*) NEON "Plus" are special editorial features focusing on a single subject. The features are announced in advance to ensure long-term media planning reliability.

Seite 15

Your NEON contacts

InternationalPublisher

U.S.A. East CoastRob WalkerHuson International Media350 Fifth Ave., Suite 2719New York, N.Y. 10118Phone (+1-212) 268 33 44Fax (+1-212) 268 33 55E-Mail: rob@husonusa.com

Further representatives inAsia (excl. Japan & Korea)Australia, New ZealandCanadaDenmark, NorwayGreece, CyprusHungaryJapanPortugal, BrazilSouth AfricaSouth KoreaIndiaSpainSweden, FinlandTurkeyUSA West Coast

FranceYves SwartenbroekxGruner+Jahr InternationalServices Marketing et Media S.à.r.l.21, avenue Kléber75116 ParisPhone (+33-1) 53 93 73 93Fax (+33-1) 53 93 73 90E-Mail: gruner.paris@guj.de

Italy (excl. South Tyrol)Dr. Daniele BleiBlei S.p.A.Via degli Arcimboldi, 520123 MilanoPhone (+39-02) 722 51-1Fax (+39-02) 722 51-251E-Mail: blei@bleispa.it

SwitzerlandHans H. OttoGruner+Jahr (Schweiz) AGZeltweg 158032 ZürichPhone (+41-44) 2 69 70 70Fax (+41-44) 2 69 70 71E-Mail: guj.schweiz@guj.de

United Kingdom, IrelandDavid HardyGruner+Jahr LimitedSilver House, 31 Beak StreetLondon W1F 9SXUnited KingdomPhone (+44-20) 74 37 43 77Fax (+44-20) 74 37 43 78E-Mail: hardy.david@guj.de

Austria and South TyrolErwin W. LuthwigGruner + Jahr Verlagsges. mbHParkring 12, 1010 WienPhone (+43-1) 5 12 56 47-0Fax (+43-1) 5 12 57 32E-Mail:luthwig.erwin@guj.de

Belgium, Luxembourg, NetherlandsAnn de MunsterAv. du Gén. de Gaullelaan 19

1050 Bruxelles/BrusselPhone (+32-2) 6 48 18 40Fax (+32-2) 6 48 21 01E-Mail: guj.benelux@guj.de

Gruner + Jahr AG & Co KGDruck- und Verlagshaus Hamburg

Postal Address:20444 HamburgGermany

Visitors:Am Baumwall 1120459 Hamburg

stern Advertisement Dept.Gruner + Jahr AG & Co KG20444 Hamburg

International Ad Sales Managers:Stefanie Meierfrankenfeld/John RitchhartTel. (+40) 3703-2946/-44Fax (+40) 3703-5604

meierfrankenfeld.stefanie@guj.deritchhart.john@stern.de