Post on 13-Nov-2014
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outstanding by designmaking the gubbeen brand
design:before we design anything we need to know you better
who are the gubbeeners?
tom!giana!fingal!clovisse
farm!cheese!meats!vegetables& herbs
lots more!!eggs!catering!catering
!lots more!!knives!music
markets!shops!supermarkets!trade!national!international
passionate peopleindividuals with strong beliefs
creative individualsmake innovative products
carecare in the making will be reflected in the product and will reflect a care for the consumer
care for their environment and habitat
integrity
innovation and failuresconstantly thinking of and trying new ideas forms the basis of gubbeen
close collaboration
how does gubbeen work?the reality of interaction
TOMFARMGIANA
CHEESE
FINGAL
MEATS
CLOVISSE
VEGETABLES & HERBS
EGGS CATERING
IDEAS & MORE
KNIVES
MUSIC
the gubbeen flow
FROM GRASS TO CATTLE TO MILK TO CHEESE AND WHEY TO PIGS AND HERBS TO MEATS
gubbeenthe reality of interaction
TOMFARMGIANA
CHEESE
FINGAL
MEATS
CLOVISSE
VEGETABLES & HERBS
EGGS CATERING
IDEAS & MORE
KNIVES
MUSIC
ME
but, what about design???what we do is visualising who you are and what you dobranding is its visual expression
gubbeen, since 2002brand evolution goes hand in hand with business development
at the startone simple task: a label
cheese labelexisting box, and an old drawing
cheese labelthe old drawing, reused
next phasemore cheese labels, plus
gubbeeningcollaborationvaried product range ‘organic’ product development constant evolutionsimultaneous & multi-directional evolution
gubbeeningcollaborationvaried product range organic product development constant evolutionmulti-directional evolution non-linear working methodadaptability in work practices adaptable design solutioncollaboration
who are the gubbeeners?
tom!giana!fingal!clovisse
farm!cheese!meats!vegetables& herbs
lots more!!eggs!catering!catering
!lots more!!knives!music
markets!shops!supermarkets!trade!national!international
varied?
gubbeening