LOVE/HATE/GAMIFYKelvin Newman

Founder of Rough Agenda

Organiser of BrightonSEO

I BOUGHT A FITBIT WHY AM I STILL FAT?

@kelvinnewman

WHO AM I?@kelvinnewman

Digital marketing conference organiser and failing marathon runner

@kelvinnewman

@kelvinnewman

GeekWish I was

a bit fitter

@kelvinnewman

“But why are you wearing a Casio calculator watch?

-Member of the audience

@kelvinnewman

@kelvinnewman

@kelvinnewman

ULTIMATELY THESE ARE EXCUSES

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I’M THE WEAK LINK

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>

@kelvinnewman

THIS IS IRRATIONAL

@kelvinnewman

I LIKE BEING ACTIVE

@kelvinnewman

I LIKE RUNNING

@kelvinnewman

I LIKE BUYING CLOTHES THAT FIT

@kelvinnewman

MAYBE IT’S HYPERBOLIC DISCOUNTING

Given two similar rewards, humans show a preference for one that arrives sooner rather than later.

Humans are said to discount the value of the later reward, by a factor that increases with the length of the delay.

THERE’S NEVER BEEN A BETTER DEVICE FOR

MONITORING MY ACTIVITY

@kelvinnewman

BUT

@kelvinnewman

THERE’S A FINE LINE BETWEEN MOTIVATION

AND NAGGING

@kelvinnewman

THE DEVICE IS GREAT

THE SOFTWARE IS IMPRESSIVE

I AM USELESS@kelvinnewman

THE RISK

@kelvinnewman

HYPE CYCLE

THANKS@kelvinnewman