transcript
- 1. LOVEMARKSVeli Bahceci@velibahceci - www.velibahceci.com
- 2. Content Whats Lovemarks?Lovemarks TheoryWhat makes Lovemarks
Stand out [Secrets Of Lovemarks] Mystery Sensuality
IntimacyLove/Respect AxisBrands vs. LovemarksPrinciple Of Creating
LovemarksReferences
- 3. Whats Lovemarks? Brands that; Inspire passion Inspire
devotion Generate loyalty beyond the reason
- 4. Effects Of Lovemarks People talk about Stay up all night for
People never give up Cause riots if they gone Create madness
- 5. This Is The Future Beyond Brands
- 6. Ahhhh, I'm homeYou can watch this video in the next slide
>
- 7. Lovemarks Theory Human beings are powered by emotion, not by
reason.The essential difference between emotion and reason is that
emotion leads to action while reason leads to conclusions. -Donald
Calne, Neurologist
- 8. Emotions Leads To ActionYou can watch this video in the next
slide >
- 9. How Can We Create Appeal? Dont just get it by asking Give
love Stop thinking THEM Start thinking US
- 10. Secrets Of Lovemarks Mystery Sensuality Intimacy
- 11. Mystery Great stories Past, present and future Taps into
dreams Myths and icons Inspiration
- 12. Examples Apple & SJ Starbucks
- 13. Sensuality Sound Sight Smell Touch Taste
- 14. Ask Yourself What does our brand; Smell like, Taste like,
Look like, Sound like, And feel like?
- 15. Example
- 16. Intimacy Connectivity Developing closeness & trust
Caution! Intimacy can be contentious because itspersonal.
- 17. Example: Not Much IntimacyYou can watch this video in the
next slide >
- 18. Love And Respect Axis
- 19. The Great Brand Journey Its coming to an END.
- 20. Brands VS. Lovemarks Brands Information Recognized by
ConsumersGeneric Presents a Narrative The promise of quality
SymbolicLovemarks Relationship Loved by peoplePersonal Creates a
Love story The touch of sensuality Iconic
- 21. Brands VS. Lovemarks
BrandsLovemarksDefinedInfusedStatementDefined Attributes Values
Professional Advertising AgencyStoryWrapped in Mystery Spirit
Passionately Creative Ideas company
- 22. Principles Of Creating Lovemarks Be passionate! If you dont
love your business they wont either Involve Customers Be committed
to change Celebrate Loyalty They must be full participants Find,
Tell & Retell Great Stories This opens up new feelings,
meanings & connections Accept Responsibility
- 23. Jonathan Ive & AppleYou can watch this video in the
next slide >
- 24. Veli Bahceci | 2013 @velibahceci - www.velibahceci.com
- 25. References Compete. Win. Learn. The Un-Conference: 360
ofBrand Strategy for a Changing World Featuring John Sculley
October 17-18, 2013 in Miami Beach, Florida
http://www.saatchikevin.com/ http://krconnect.blogspot.com/
http://lovemarks.com http://www.brandingstrategyinsider.com/