Post on 17-Jul-2015
transcript
20/20 EyeCare, P.S.C.
215 Central Avenue, Suite #101
Louisville, KY 40208
Phone: (502) 636-5766
Fax: (502) 636-5767
Website: 2020icare.com
Brian Huseman
Optometrist
National Brands Local Businesses
Transition from National to Local
Mobile Advertising Best Practices
Affordable price pointQuality campaigns at lower cost
Stay localAttract customers where they work, live, play
Strong calls to actionEngaging messaging on banner and landing pages
Be creative Think outside of brick and mortar
Under promise, over deliverHelp set expectations from the start
Affordable Price Point
• Up to 20,000 banner impressions for $100/month
• Up to 40,000 banner impressions for $200/month
• Up to 100,000 banner impressions for $500/month
For as low as $100, local advertisers get the same local targeting and day parting as large powerful brands
What You Get• Custom designed banner ad and landing page
• Strong calls to action
• Target audience down to a 1 mile radius based off address
• Only advertise during hours of operation
• Monthly performance report
Stay Local
Flex-FencingTM enables advertisers to effectively reach nearby potential customers by displaying mobile banner ads within a mile radius of their business and expands outward as needed based on traffic availability
Flex-Fencing
Strong Calls to Action
GoalIncrease interest in vehicles at a local Texas car dealership
SolutionTarget consumers in proximity to the car dealershipPromote multiple offers in the creative
• Banner: • $49 Down, Over 2,500 Cars in Stock
• Landing Page: • Free oil changes for a year• $100 gas card with purchase of new car• Free window tint with purchase of new car
ResultAfter three months, the average cost per consumer-initiated secondary engagement = $12.50
Strong Calls to Action
GoalDrive spring enrollment at community college
SolutionCreated two landing pages and measured performance based on on-hours and off-hours
ResultOff-hours campaign produced 72% of the campaign’s secondary actions
On-hours Landing Page Off-hours Landing Page
Be Creative
GoalIncrease clientele for personal injury lawyer
Solution• Geo-fence 20 local hospitals to target accident victims
and family members• Keep within 0.5 mile radius of locations to target
ResultAfter three months, the average cost per consumer-initiated secondary engagement = $14.23.These great results resulted in campaign renewal.
Be Creative
Link banner ads to UpSnap custom landing pages, Facebook Company Pages, Twitter Profiles, company websites, or any other URLs!
Direct Linking
Under Promise, Over Deliver
Numbers reflect 30 days of actual campaigns with $100 monthly spend (Up to 20,000 impressions a month)
Express Employment Professionals42,145 mobile impressions237 banner clicks per month14 secondary actions per month
Success > Double the Investment