lululemon athletica

Storefront

Run Club

Ambassador Program

Lululemon Manifesto

needs

Lululemon: Project Wellness

Wel lness for the rest of us

approach

Customers in Need

High Involved

Low Involved

Store Employee

DESIGNERS

Manufacturer/Developer

HQ

Fro

nt E

ndB

ack

End

Ambassador

Scope Research Ideation/Development Execution Re!nement

apply for role

Participate in focus groupsand cultural probes

1. 2. 3. 4. 5.Membership Sign-In

select wheredonations go

participate inuser testing

Promote

Provide Feedback

FaciliateFeedback

Artifacts of participation

Create Cultural ProbeSynthesize all !ndings

develop storyboardsprototypes, !nal specsVisualize Report

Iterate + ReviseFeedback methodMonitor Usage

cultural probesin-store posterexplainingprogramreceipt with vote cast

build !nal productapp, game, tooll

Sales RevenueFeedback from

Customers + C.I.N.

New Final Product

select ambassador

Learn about conceptsand sign up to help

Report of targetpopulations.ambassador application(responsibilities & perks)

develop report ofpopulations to target

Provide insite aboutpopulation they arerepresenting

concepts/prototypes!nal specs!nished productsuser testing protocolsign up forms

membership cardsvolunteer training formsposters and advertisinggifts for volunteersreport of metrics

updated storyboardsfeedback formsfeedback session prototyperevised products

analyzing outcomes

Volunteering

Ambassador Application

Store Receipt

Ambassador Application

Ambassador Worksheet

Ambassador Worksheet

Office Cultural Probe

Park Cultural Probe

Cultural Probe in Office

Cultural Probe at Daycare

Cultural Probe at Store

Cultural Probe at Park

Concept Development

Membership Card

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competition

benefits

thank you.