Lunch & Learn Webinar: How to Use Design Thinking to Create an Innovation Company Culture

transcript

Smile, you’re on the air! The Lunch & Learn webinar will start shortly.

Lunch & Learn Webinar Series Today’s session: “How to Use Design Thinking to Create an Innovation Company Culture” Visit us on the first Thursday of each month at 12:00 noon Pacific Time.

Moderated by: Melissa Sweat Online Community Manager People-OnTheGo www.people-onthego.com melissa@people-onthego.com

Twitter #lunchwebinar | Follow us @pierrekhawand

Speakers: Reinhold Steinbeck Co-Founder, Partner IntoActions www.intoactions.com steinbeck@intoactions.com Edgard Stuber Co-Founder, Partner IntoActions www.intoactions.com stuber@intoactions.com

Managing Your E-mail Inbox

Using Office Applications Creating compelling documents, collaborating

Social Media Facebook, LinkedIn, Twitter, Blogs, more!

Managing priorities to-do lists, information overload, time

Getting organized E-mail, electronic documents, papers

Collaborating Sharing information, publishing…

Productivity in the Workplace

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How to Use Design Thinking to Create an Innovation Company Culture

Reinhold Steinbeck Co-Founder, Partner IntoActions www.intoactions.com steinbeck@intoactions.com

Edgard Stuber Co-Founder, Partner IntoActions www.intoactions.com stuber@intoactions.com

Tackling Everyday Challenges and Creating an Innovation Culture

for Your Company using Design Thinking

Reinhold Steinbeck | Edgard Stuber !

http://intoactions.com

Innovative technology …

Lots of strangers …

Scary technology … Intense smells …

GE Healthcare Adventure Series !http://www.gehealthcare.com/promo/advseries/

US Federal Government

Innovation Lab @ U.S. Office of Personnel Management

Local Government Los Angeles - USA

“For us, it makes sense to use design thinking when we have a problem where human emotions are at play.”

Phill Ansell, Assistant Director at Los Angeles County Department of Public Social Services

State Government Santa Catarina - Brazil

New State-wide Network of 11 Innovation Centers

Foundations

Designing for Impact is for the first time a Strategic Initiative at the Clinton Global Initiative.

Fóruns e Fundações

“Design thinking starts with divergence, the deliberate attempt to expand the range of options rather than narrow them.” Tim Brown, CEO IDEO

International Forums

Education

“We need to make creative confidence a requirement at Stanford, just like a foreign language.”

John Hennessy, President, Stanford University

Companies

“Design Thinking Programs are absolutely necessary if the U.S. wants to maintain its position in innovation.”

Hasso Plattner, Founder and Chairman of the Supervisory Board, SAP

Innovation & Creativity

+ Action = Creativity

Invention (Patents)

Innovation = Idea + Action + Result

d.School at Stanford University

St. Gallen University &!ME 310 Design Innovation, Stanford University

Adapted from Beckman & Barry, !‘Innovation as a Learning Process:

Embedding Design Thinking

Understanding & Observations

Problem Definition

Ideation

Testing

Analysis Synthesis

Abstract

Concrete

Prototyping

Key Lessons Learned

1. Space

Não$cace$para$idéias$sozinho!Space defines desired behaviors, desired learning!

2. Trust the Process!

All Design is Re-Design!

3. Collaboration

Design and Innovation is ultimately social in nature!

4. Make your ideas tangible.

Communicate in tangible ways!

Tool Shop @ FaceBook

8 Rules on how you can start building your own

innovation ecosystem … today!

Rule #1 Be inspired,

and inspire others!

Rule #2 Focus on People!

Rule #3 Foster Creativity!

Rule #4 Build a culture of trust!

Rule #5 Prototype!

And then prototype again!

Rule #6 Nurture diversity!

Rule #7 Reflect on the process!

Rule #8 Turn ideas into Actions!

Stanford University d.school - http://dschool.stanford.edu (comprehensive reading list … and much more)

The Design of Business: Why Design Thinking is the Next Competitive Advantage (Roger Martin)

Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions (Bella Martin & Bruce Hanington)

Cooper-Hewitt, National Design Museum; http://www.cooperhewitt.org (Exercises & Curriculums)

Reinhold Steinbeck | Edgard Stuber http://intoactions.com

REMINDERS

Join the Accomplishing More With Less Community

  The Less-Is-More Blog www.people-onthego.com/blog

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Upcoming Workshops on today’s topic

people-onthego.com/webinars

•  Microsoft Visio Techniques—Beginner - Feb. 11

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•  Creativity & Innovation - April 18

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