Post on 17-Aug-2015
transcript
LVIMA Presentation July 2015
Microsites/ Campaign Website Design
Grow ConversionPromote Engagement
Distribute Brand Message
The MacGuffin MacGuffin
What Is Your MacGuffin?
• Reservations & Events
• Location Promotion
• Membership
• Social Campaign
• Issue Advocacy
• Investment & Crowd Funding
Brands/Causes Using Microsites
• Office Max – Elf Yourselfo ElfYourself.com
• Dangers of Frackingo http://www.dangersoffracking.com/
• Tiffany’so http://www.tiffany.com/WorldOfTiffany/
WMLT/
• Michael Korso http://live.michaelkors.com/
• Nikeo http://www.nikeresponsibility.com/
• Madden 2015o http://giferator.easports.com/create/
team
• Burger King o http://
www.subservientchicken.com/
• Coca-Cola – Aah Gameso http://www.ahh.com
• Adbowl – Real Time Superbowl Ad Statso http://www.adbowl.com/
The Limits of Social% of Population on
Social % on Social By Age
Data by Pew Research Center
Microsite/ Campaign Sites
BenefitsUser Conversion
Options
Microsite
Reserve Call
Join
FollowView
TweetLik
eShare
Buy
Deploy Conten
t
Chat
Polls/ Surve
ys
Sign-up
• Flexible Design & UI• Speed to Market• Development Costs
Lower Than Ever• Becomes Valuable
Digital Real Estate• Targeted User
Experience• Direct Path to User
Conversion
Riviera Rhyth
m
Our Work:
Site Design &
Build
Client:
Bahamar
Riviera Rhyth
m
Site
Features:
Feed
Author Profiles
Used For:
Promotion
Education
Engagement
LVIMA
Our work:
Brand &
Site
Redesign
Client:
LVIMA
LVIMA
Site
Features:
Membership
Sponsor
Promotion
eCommerce
Event
Promotion &
Ticketing
Twitter Feed
Job Listings
Hilton Suggests
Services:
Site Design
Site Build
Integration
Client:
Digital Royalty
Hilton Hotels
Hilton Suggests
Features:
Tweet from Site
Twitter Feed
Author Profiles
Used For:
Engagement
Content
Distribution
Our Services:
Microsites/ Campaign Website Design
Site and Brand Design
Web and UI/UX Development
Ongoing Search, Social, Content Marketing
Video Production
LVIMA Digital Planning DayJuly 2015