M B F001 Swensrud 091707

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Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements including but not limited to statements regarding our expected future revenue, GAAP diluted earnings per share, expected tax rate, anticipated shares outstanding,and concerning the potential market for our existing service offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2007. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

3:45pmBest Practices for Lead Management

5:00pmYour Website, The Hub of Marketing

11:15amBest Practices for Tracking Campaign Effectiveness

1:15pmHands-On: The AppExchange for Marketers

2:30pmGetting the Most Out of Reporting and Dashboards

3:45pmSalesforce for Google AdWords: The Basics

9:00amCustomer Satisfaction Surveys: Feedback Drives Success

10:15pmList Building and Email Marketing

11:30pmHow Salesforce.com Uses Salesforce Marketing

ay11:30amMarketing in the Google Era

Marketing in the Google Era7 Techniques for Effective Marketing in the 21st Century

Kraig SwensrudSalesforce Marketingsalesforce.com, inc.

Demand Generation Outbound Inbound

Feedback Cycles Weeks Hours

Pricing CPM CPA

Customer Experience Segmented Integrated

Messaging Eyeballs Relevancy

Measurement Untrackable Trackable

The Internet Homepage Marketing Platform

20th Century 21st Century

Marketing in the Era

No DSL or high speed Internet in homes

56K dial-up in hotels

Simple HTML interfaces

No Blackberries or iPods/iPhones

No digital cameras, USB Keys, or Flash Memory

No WiFi

No Google

The World in 1999

Salesforce Credit Cards Blogs Dinner Reservations Blackberry

My Yahoo / RSS Google News and Events Investing Banking

Our World Today

If it’s a World,

What Does that mean for Marketers?

QUESTIONS:

How many people came to your website yesterday?

Where did they come from?

What keywords did they use to find you?

How many of them did you capture?

What will those metrics be tomorrow?

Your Website is the Primary Marketing Vehicle

Your Website

Invest in Your Web Properties

Invest in Web Self Service

Flash Videos

Breeze Presentations

Product Diagrams

Clear Graphics

Compelling Copy

Effective Information Architecture

Keep it simple!

Think about your website visitor!

What’s Happening On Your Site?

What Percentage from Search?

Invest in Search Marketing

Search Engnie MarketingPaid Search Advertising. Your message reaches customers at the moment they demonstrate interest in what you sell

Search Engine OptimizationIncreasing rank in the organic (unpaid)search engine results

Organic

Source: Marketing Sherpa www.marketingsherpa.com

Robots see metadata or descriptive elements of your page, like the title and keywords

Robots follow links from your website to others and from others to you

What the Googlebot Sees

Robots do read header tags, image alt tags, etc

Thet cannot see Flash of Breeze media

Robots cannot see the text in your images

SEM Marketshare and Effectiveness

Think Globally, Advertise Locally

Make Your Message Relevant

Build and Segment Your In-House List

Live Presentation – September 17, 2007

Keep it Simple and Relevant

Attention Grabbing Headline

Additional benefits and detail in 1-2 short paragraphs

Clear Offer Presented

Call to action visibly draws attention

Customer Testimonial

Live Presentation – September 17, 2007

In House List Segmentation

“Say Hello to the New Award-Winning Call Center Edition”

~20% open rate

~ 5% click-through rate

~40% conversion rate

Create Landing Pages for Each Program

Build the Bridge to Conversion

No obvious call to action, lead in, or value proposition

Too much information for a landing page, don’t lose me!

No conversion activity or offer

Too many options presented to the user

Clear Benefit and/or value proposition

Concise product information

Short and obvious conversion activity

Product and/or customer images

What’s Your Conversion Rate?

Above the Fold at1024 x 768

Web-to-Lead Form Creation

Building Your Conversion FunnelIntegrated Marketing and Sales. Integrated Terminology.

Impressions

Web Traffic

Lead Capture

Qualified Leads

Customers

Pipeline

2% “click thrus”

5% “capture rate”

10% “qualifiation rate”

25% “conversion”

10% “pipe to close”

Measure Everything. In Real-Time.

Never Stop Split TestingOptimize the Conversion Funnel

“Say Hello to the New Award-Winning Call Center Edition”

~20% open rate

“Demo the New Salesforce Call Center Edition”

~16% open rate

Never Stop Split TestingOptimize the Conversion Funnel

Example: Measuring Campaign Success

Use the Web for PR

From events… To releases…

…every aspect of marketing should be keyword optimized

Blogging – The New PR

Simple Authoring Tools Push Content to Your Site

The Power of RSS (Really Simple Syndication)

My Blog’s Feed

Build Your Base of Subscribers

Googlebot Finds Blogs Too

The Interconnected Web

Engage Your Community

Engage the CommunityBlogs, Breeze, Podcasts, Lithium, YouTube

1 Invest in Your Web Properties

2 Invest in Search Marketing

3 Make Your Message Relevant

4 Create Landing Pages for Every Program

5 Measure Everything in Real Time

6 Use the Web for PR

7 Engage Your Community

For More information…

http://blogs.salesforce.com/adwords/

http://www.bloglines.com/public/kswensrud

http://blogs.salesforce.com/marketing/

http://del.icio.us/kswensrud