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PM Challenge 2012Using Crowdsourcing, Collaboration and Web 2.0 to Enhance Project Management

Montressa L. Washington – Service Area Manager, IBM Global Services

February 23-23, 2012

About Me!

Wordcloud generated by www.wordle.net, by IBM Researcher Jonathan Feinberg

Montressa Washington

montress@us.ibm.com

Agenda

Enterprise 2.0/Web 2.0/Social Media

New Approach to Managing Projects/Project Management 2.0

Examples of Social Media Use in Project Management Innovation

– Crowdsourcing– Collaboration– Web 2.0

Enterprise 2.0

Through the adoption of wikis, blogs, collaboration planning tools, social networks and other “weapons of mass collaboration, ” as Don Trapscott calls them in his book “Wikinomics,” collaboration patterns are changed in today’s organizations. Enterprise 2.0 software and business practices provide managers with access to the right information at the right time through a system of interconnected applications and services

The term Enterprise 2.0 was coined by Andrew McAffee, an associate professor at Harvard Business School, in spring 2006. Professor McAffee introduced this term to describe the use of emergent social softwareplatforms within companies, or between companies and their peers (partners or customers).

In his book “The Wisdom of Crowds,” James Surowiecki states that “groups are remarkably intelligent and are often smarter than the smartest people in them. Groups do not need to be dominated by exceptionallyintelligent people in order to be smart.”

Source: Project Management 2.0, www.wrike.com

Social Media: The Shift from Corporate to Consumer Voice

Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.

Integration of technology, social interaction, and the construction of words, pictures, videos and audio.

Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.

Web 2.0

Agenda

Creating Project Management Communities within the Organization

Communities make use of Social Media tools

Agenda

Seven Key Steps to Building an Innovative Environment

Paint a picture for your people that provides strategic context, both giving direction and setting boundaries for innovation.

Stamp out fear by creating a culture that embraces risk and eliminates the stigma associated with failure.

Value and leverage the ideas residing within the diverse cadre of your employees.

“Connect the dots” within your organization by understanding and leveraging the informal networks that can improve innovation effectiveness.

Provide incentives and recognize yourpeople’s innovativeness through programs that carefully complement both the passions that drive employees and a well-crafted organizational vision.

Collaborate with external 0rganizations,including partners and suppliers, and with customers to complement existing competitive advantages, speed up time to market, or spark new insights.

Make ideas visible using a variety ofpractices designed to elevate ideas from all corners of the organization.

Crowdsoucing

An introduction to Innovation Events

Massive on-line idea sharing using the internet

Pre-defined communities focused on strategic, departmental and enterprise critical issues

Participants from anywhere in the world

Moderators and facilitators guide and coach participants on idea sharing – exploring ideas real time

Idea rating and ranking

Real-time analysis and mining to highlight emerging SMEs, communities and valued ideas

Ideation Platforms

Spigit is an ideation platform that supports small events, long term engagements and challenges. Notable features include:

– Idea stages with configurable graduation criteria

– Collaboration tools: votes, tags, forums, reviews, wikis, blogs

– User reputation scores that weight feedback

– Idea trading markets– Challenge and reward

modules

Spigit Example - Southwest

Solution: Spigit provided a platform that encouraged cross-functional collaboration by providing full transparency and enabled discussions among all work groups. The social and collaborative style of the platform generated increased engagement and participation levels; nearly 4,000 employees have signed on, and 98% of ideas submitted have received some sort of response from other members of the community.

Challenge: Inability to streamline idea generation from employees, which was typically done through surveys, emails and spreadsheets, a tedious and time consuming task. A lack of a process in place to filter ideas and implement the best ones. Having geographically dispersed employees created a lack of community and engagement.

Who: Veterans – enrolled and future students Campus Administrators Military – enrolled and future students Professors/Faculty Family members College students Employers Government (VA, DoE, DoL) Non-profit organizations

Jam Intent: Uncover unknown barriers veterans Face in accessing and succeeding in higher education Provide a platform for “model solutions” highlighting their successes and providing an opportunity

for discussion centered on model programs and services Provide an opportunity for new ideas, innovations, partnerships, solutions and collaboration to

occur Provide professional development for student services personnel

Veteran Success Jam, ACE and the Kresge Foundation

Collaboration

Task 2: Community Assessment – Sandbox Environment

Task 2: Community Assessment – Key Features & Benefits

Web 2.0/Social Media

Employee Engagement - On-board New Employees and Contractors FasterUse Communities and blogs to connect New Employees and Contractors

New Employees

New Hire Community– Share similar experiences through

community – Community blogs across new hires– Question and Answer sessions– Post events for New Hires– Meet colleagues FASTER and create

increased cohesion

New 2 Blue Community (1.700+ Members)

Employee Engagement - New Hire Blogs

New Hire Blogs

First 100 Days Blog

Required for new hires and interns

Easy adoption activity for Gen-Ys

– Journal initial experiences at least one day a week.

– Topics included how to set up meetings, how to book travel, observations from presentations, interviews

– Creates a following of interested colleagues

– Increases connectedness

Undocumented organizational knowledge

– Conferences– Hosting Meetings– Making Presentations

Employee Engagement – Tagging CampaignCreates new ways of communicating

Tagging Campaign

Improve the ability to find people

Define communities of interest

Empowers people to build relationships to share

– Wisdom of Crowds– Tagging / Folksonomy

Recognize key people, content, and documents

Tags are a new form of

communicating

Tags build context for

conversations

Tags structure

information

Tags reveal relationships

Employee Morale - What Makes the YOUR AGENCY special?Creates a sense of pride in the organization

Employee Spotlight Campaign

Invite employees to share the proudest moments… what makes your Agency special

Hear the voice of the employee

Promote a sense of community

Celebrate your Agency Core Values

Engage employees from all areas of your Agency

Recruiting collateral

Strategic Communications Organizational NewslettersCreates a consistent and pervasive messaging for the most important initiatives

Organizational Newsletters

Use wikis to post Agency/Organizational newsletters

Bypass the need for web developer to post and update information

Readers have easy access to current information

Turns uni-directional newsletters into bi-directional conversations

Reduces email traffic

Searchable

Strategic Communications - Communicate Business PrioritiesUse blogs to support department-wide priorities and initiatives (eg AARA) from SMEs

Business Priorities Drive communications on largest

initiatives through individual and group blogs

Eliminate newsletters and email messages and point interested parties to the blog

Pair new hires with SMEs to collaborate on blogs

Link related documents via files

Use blogs for interview format

Conduct organizational challenges through blogs

Find and collaborate with people who know something about something you need to knowOrganizational Profiles make talent, experience, skills and interests easy to access

Profiles + Builds on existing Skills and Experiences

Shows My Network

Highlights Interests

Identify Expertise

Use Early Adopters to grow networks and on-board new profiles

Integrate with Learning

Create organization brand/look and feel

Host conferences and large organizational meetingsReduce conference/meeting management costs with wikis and file sharing

Conferences and Meetings Build agenda through wikis to reduce

revisions, printing costs

Use wikis to build speaker profiles and bios

Share all event content through wiki or file share system

Build registration page

Share directions

Create Participant Feedback pages to build excitement around event

Make Knowledge Harvesting Easier!Use social bookmarks to create the ‘bread crumb’ trail of inputs to intellectual capital

Bookmarking for Knowledge Harvesting

Prepare project teams and initiatives early on with instructions on how to use bookmarking. Use throughout an engagement or initiative.

Reduces email traffic and knowledge capital left on hard drives

Is in some cases MORE valuable than end product harvesting

Combine with File Sharing to capture a more comprehensive knowledge harvesting ‘story board’ of project inputs and end products

Use with end of project harvesting as wellProject Documents and Inputs

Agenda

– Crowdsourcing– Collaboration– Web 2.0/Social Media

THANK YOU