JEFF SWYSTUNChief Communications Officer

using mobile tomake all media work harder

apps/ appvertisingare tactics in search of a strategy

apps needto build campaign value that buildsbrand value

= enhanced consumer experience

entertainment+ informationx utility

= enhanced consumer experience

entertainment+ informationx utility

The key is knowing how, when and why consumers use an app

Apps need to connect people with people, not just people with brands

When done right, apps and mobile make all media work harder

When done right, apps and mobile change behavior

• Ask yourself…“How can we actively engage” vs “Should we engage?”

• Walk before running…Develop the right strategy for your brand vs leaping into tactical activation

• Collaborate…Mobile & Social Media has potential for a number of different departments within a company

• Be flexible/nimble…Some new trend that has the potential to impact your brand is always around the corner

• Be open to feedback…Everyone has an opinion about your brand, products, services so be open and willing to listen

Heather OldaniUS Communications Director

Imagine…

Imagine…

Thank you.

JEFF SWYSTUNChief Communications Officer

jeff.swystun@ddb.com

http://www.linkedin.com/in/swystun

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