Mobility as a (personalised) Service

future-ready service philosophy to transport

Krista Huhtala-Jenks@KristaHJwork

Building blocks

TRANSPORT MODES, (NEW) SERVICES

MAAS OPERATORSBACK OFFICE

COMPONENTS

APIs, OPEN DATA

AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”

INTEGRATES AVAILABLE OPTIONS & PAYMENT

TRANSPORT

ENABLING ACCESS

What we want to see

TRANSPORT MODES, (NEW) SERVICES

MAAS OPERATORSBACK OFFICE

COMPONENTS

APIs, OPEN DATA

AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”

INTEGRATES AVAILABLE OPTIONS & PAYMENT

TRANSPORT

ENABLING ACCESS

New modes & services, higher efficiency,

automation

Full service+beyond, many payment

models, guarantee

Open access, incl. ticketing &payment

Big & small players, Full stack & components

All options, ease of use, transparency

Challenges

TRANSPORT MODES, (NEW) SERVICES

MAAS OPERATORSBACK OFFICE

COMPONENTS

APIs, OPEN DATA

AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”

INTEGRATES AVAILABLE OPTIONS & PAYMENT

TRANSPORT

ENABLING ACCESS

Regulation, modal silos, monopolies, service gaps

Liability, contracts, value & customer

retention

Data gaps, no APIsfight for the UI

Monoliths, no incentives for all

parties to develop, cost, complex

Very competitive, apps on apps

TRANSPORT MODES, (NEW) SERVICES

MAAS OPERATORSBACK OFFICE

COMPONENTS

APIs, OPEN DATA

AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”

INTEGRATES AVAILABLE OPTIONS & PAYMENT

TRANSPORT

ENABLING ACCESS

Behavioural Change

Technological advancements

Streamlined (de+re) -

Regulation

Open competition,

smart incentives

Multiple business models,

integration, tools to react

Public sector role