Post on 22-Jan-2018
transcript
social media and ‘fomo'mac114
The Curse of the Blitz How I Met Your Mother (2010) S6E10
‘Blitzgiving’
Dan Herman (2000: p335) Journal of Brand Management
Dan Herman (2000: p335) Journal of Brand Management
SDT: self-determination theory
Drivers that influence people's psychological health based on satisfying 3 needs:
1 - competence: to effectively act on the world
2 - autonomy: self-authorship/personal intitiatve
3 - relatedness: closeness/connectedness to others
Study of 1013 people aged 18-60
Found that FOMO correlates with general discontent, and that it disproportionately affects young people, especially males.
Portlandia, ‘Did you read?’
harnessing fear?
harnessing fomo1. Exclusivity
2. Word of mouth
3. Timing
1. Flash sales
2. Random acts of kindness
3. Live streaming