WHY UX MATTERS
Dan Maccarone@Dan Maccarone @CharmingRobot #WhyUXMatters
WHY UX MATTERS
Hello, my name is Dan.I am the co-founder of Charming Robot.
Creating a product is creating an experience.
WHY UX MATTERS
That experience is the brand.
WHY UX MATTERS
The best experiences aren’t born in a vacuum.
WHY UX MATTERS
Focus your product and do one thing right.
WHY UX MATTERS
Think like a user not like a marketer.
WHY UX MATTERS
A feature set is not a strategy.
WHY UX MATTERS
The medium should dictate the experience.
WHY UX MATTERS
Think about your first-time users...
WHY UX MATTERS
...But design for your repeat visitors.
WHY UX MATTERS
Every decision adds complexity.
WHY UX MATTERS
Just because everyone else is doing it, doesn’t mean it’s a good idea.
WHY UX MATTERS
You can’t force people to do what you want.
WHY UX MATTERS
Most people don’t know what they want.
WHY UX MATTERS
Understand who to listen to and why.
WHY UX MATTERS
Bad design can succeed when a problem is solved.
WHY UX MATTERS
Launching is just the beginning.
WHY UX MATTERS
THANKS!WHY UX MATTERS
Get in touch‣dan@charmingrobot.com‣@DanMaccarone‣@CharmingRobot