Post on 22-Jan-2018
transcript
@chrishow
A Machiavellian masterclass in manipulation
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Chris How UX Consultant @chrishow
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MANIPULATION muh-nip-yuh-ley-shun noun
1. the action of manipulating something in a skilful manner.
2. the action of manipulating someone in a clever or unscrupulous way.
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Persuasion
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Manipulation
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Before we go any further . . .
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8 techniques for manipulation
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Hand over the story
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Promote the compelling person
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3/8
Hijack the hippo
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Repeat the mantra, repeat the mantra, repeat the . . .
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5/8
Frederick’s great potatoes
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6/8
Lettuce gardening
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7/8
Play on vanity& fear
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Stories vs statistics
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Hand over the story Promote the compelling person Hijack the hippo Repeat the mantra Fredrick’s great potatoes Lettuce gardening Play on vanity & fear Stories vs statistics
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FOR DESIGN SAKEGO MANIPULATE
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