Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Mad Max: Fury Road (Warner Bros)

Online Marketing/Print Ad/Social Media/Retail Partnership DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for MAD MAX: FURY ROAD. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle 7.  Retail Promotion – With MELTDOWN COMICS on Sunset Blvd in

Hollywood. Home of the Nerdist Podcast. The campaign has 1,440 clicks (includes 730 bitly clicks), 7,476 content related page to date. Social Media interactions – 95. Facebook reach was 39,216.

Print Ad Example

Retail Promotion – Meltdown Comics #1

Retail Promotion – Meltdown Comics #2

Retail Promotion – Meltdown Comics #3

Retail Promotion – Meltdown Comics #4

Original Content #1

Page Views – 338

SM Interactions – 55 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Social Media – Facebook Boost

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 342K+ to date. Clicks – 114

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 2,656

Clicks - 688

Campus Circle

Newsletter Emails – 21,165 Opens – 1,225

Weekly Newsletter Campaign Clicks– 22

Calendar Listing

Page Views – 93 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Original Content #2

Page Views – 130

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 92

SM Interactions – 4 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #3

Social Media #4

Social Media #5

Social Media #6

Screening Page (LA) Page Views– 1,364 SM Interactions - 9

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Screening Page (OC) Page Views– 843

SM Interactions - 16 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes Page

Page Views– 735 SM Interactions - 11 Entries – 335 to date

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status