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Brand Liaison Brokers Bath DealSep 11, 2013

Artist Debra Valencia has teamed up with Landy International for anew collection of branded bath and beauty products and bathroomaccessories, in a global deal brokered by The Brand Liaison.

“We were familiar with Debra Valencia’s stationery products in themarketplace with her distinctive use of color and feminine designs,”says Roger Ding, president, Landy International. “We see the potentialto build a fresh designer brand in the bath, spa and beauty categoryfor Aromanice. Debra’s expertise as both product/packaging designerand surface textile artist provide the perfect talents for a lifestylebrand.”

Landy will develop an expansive collection that will include soaps,body scrubs, lotions, gift sets, cosmetics, cosmetic bags, decorativetowels, robes and bathroom décor under the Debra Valencia forAromanice brand.

The line will be previewed in October and will arrive in the U.S. and worldwide in spring 2014.

“I am so excited to be working with Landy on such a broad range of products,” says Valencia. “I’ve seen the finishedproducts that Landy has manufactured for other brands and their quality is outstanding. We are now creating a uniquecollection of products to offer retailers worldwide.”

DEBRA VALENCIA, LANDY INTERNATIONAL, THE BRAND LIAISON

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