Post on 31-Oct-2014
description
transcript
2. 1. In what ways does your media product use, develop or
challenge forms and conventions or real media products?
All magazines follow certain conventions in order for the magazine
to look professional and appeal to thetarget audience. For each of
my pages I have followed these conventions whist using my own take
on a few of them.
Conventions of magazines:
3.A title/header- to create the brand image making it
recognisable to the audience 4.One main image of a star- consisting
of a close-up/medium shot with the use of direct address 5.The
leading caption- which dominates the page and anchors the cover
story 6.Subheadings- more stories to appeal tothe audience
7.Straplines-attracts the reader to other stories in the magazineAs
my chosen genre was a hybrid of indie and pop I struggled to find
magazines of this genre to help base my ideas on however I managed
to create an indie-pop magazine which fulfil all the typical
conventions by basing my ideas on both types of magazines.
Indie-pop
8. Both of these magazines have used the same conventions the same
but differently to appeal to their target audience, without these
conventions the reader would be unsure as to what the magazine is
about which would lead to the magazine not selling.
How the conventions show us this magazine is of the indie-rock
genre:
How the conventions show us that this magazine is of the pop
genre:
Title- well know music channel which plays indie-rock music,
recognisable logo
Further subheadings- includes other artist of the genre who are
recognisable amongst the audience which will attract their
attention
Title- resembles the chart TV show Top of the Pops which was
popular, title is now widely recognisable, bright colouragain aimed
at target audience
Medium shot of a star- well know with the target audience of
teenagers, direct address is use which draws the audience in
Bright, bold girly colours are used which shows that the target
audience is young girls- a lot of young childrens first experience
of music is usually through the pop genre, the bright colours also
represent youth and of it being fun.
One main star dominating cover, direct address in use again draws
the reader in
Darker colour palette to show more of a darker indie/rocky side,
appeals to both sexes, it also gives a more serious /adult look to
appeal to a wider audience
Strapline- adds further information on bands of the chosen genre
and stories within the magazine
Other subheadings and images of other pop artists
9. How my magazine followed these conventions..
Dominant image using direct address- in this case the artist is
inviting the reader in to introduce themselves
Title- gives the reader an idea of what the magazine is about- up
and coming artists
Font is modern yet rounded to show the pop genre yet a dark colour
suggests the indie genre
SUCCESS!!!!!
Subheadings- famous artists of this genre are listed which will
attract the target audience
Leading caption- resembles the main imageas the artists mouth is
covered up
Bright (pop), bold colours which stand out and contrast with
thedarker more serious palette to indicate the genres
A barcode, date and price have also been added in order for the
product to be sold
Strapline- added information on gigs
10. A title/headerwhich is situated at the top and also down the
right hand side to show that the magazine is up to date (This Week)
and what the page is (contents)
Contents Page
Conventions of a contents page
Bright colours have been used, also a colour palette of coral pink
and black has been used to represent the target audience yet appeal
to the genre, females are stereotyped as liking pink with black
being associated with indie/rock genres
11.one main dominating image to allow the reader to graze 12.a
title/header usually at the top of the page 13.a list of contents-
these can be under interesting headings to draw the reader inI have
used a main dominating picture of the feature artist which should
be recognisable to the reader and page numbers directing the reader
to the story
The contents are listed under sections which are suited for a music
magazine
14. Feature Article
Question and answer structure is easy to read, also allowing
thereader to skim read if they want to
Headline- as my magazine is about new artists I decided to just
introduce the artists name then add a quotation which couldsum up
the personality of the artist
Conventions of a feature article
15. A dominating image with further smaller images around the
article 16. Clear writing with sometimes the use of slang/swear
words 17. Text grabs to make the reader attracted to the article
18. Advertisement of the artists purpose e.g. tour, albumSmaller
images around the article-I decided on a strip of photos to make
the artist seem more funky , fun and down to earth
Subheading- a nickname for the artist is Lo therefore I thought it
would be clever and interesting to have the subheading as ...gives
us the lo-down
Page numbers
Dominating image, different locations and shots used
Text grabs- the quotes I decided to use make the artist sound quite
bitchy however she is the total opposite, they also mislead the
reader and are shocking which grabs the browsing readers attention
and encourages them to read
Information on the artists new album and single
19. 2. How does your media product represent particular social
groups?
20. Stereotypes for teenagers are usually loud,
ignorant,arrogant, bad mannered, scruffy, etc. 21. However the
genre and artist used in my magazine challenges these views as the
artist is the opposite as a nice, friendly, well mannered young
woman who is loyal to her friends. 22. The independent image also
differs from the stereotypical teenage image as they are seen as
different, old fashioned-vintage styled, down to earth, rebellious,
unique, non conformistand majorly musically gifted which was
important when portraying the genre and social group. 23. Pop genre
is mainstream and conformistswhich usually represents girly girls
who like either girl bands or boy bands or solo artists- this
conforms to the dominant ideology of pop, this social group is
represented through the solo artist and the boy band that are
featured within the magazine.Stereotypical teenagers
Indie-pop artists
These artists are the type of social group I am aiming for-they are
shown not to be loud and are dressed nicely and appropriately , as
there are more and more different social groups I wanted to aim for
one of the different ones to show a sense of belonging to
them
24. On the contents page I wanted different types of social
groupsto be represented for the indie kids I used a large image of
the feature artist and dressed her in indie clothes with grey
leggings, a table cloth scarf and a flower in her hair, this also
can represent the pop side of the genre.
As my artist is young and of the indie-pop genre she will appeal to
the girly girls of the social groups yet the more indie audience-
both of these being non stereotypical teenagers.
I added an image of the indie band which can be attracted any
social group who like boy bands. For their costume I used cardigans
and straw hats as a lot of indie bands have worn these making them
well recognisable amongst the genre, for the shot I had the band
sit on a drum kit and hold a guitar which shows that they are an
indie band and not a manufactured pop band.
I used a medium shot for the front cover to address the reader and
show that the artist wants them to find out who they are. The fact
that the artist has covered her mouth shows that she isnt a loud
mouthed teenager or artist, again breaking away from the
stereotypical teenager.
25. The language used in the article is definatlya typical teenage
language, althoughLois isnt a typical teenager she still speaks
like one and I have made her out to be a bit like one by using text
grabs in order for the magazine to sell.
In the top image of the strip I wanted the artist to show that
she's reaching for her goals and that anybody can do it, the
location was in some woods to show that the artist likes to do
everyday activities like walking and be outdoors, this represents
many teenagers and young adults. It also shows a positive and
healthy image of teenagers which challenges the negative stereotype
of teenagers.
In the feature article for the main image I wanted the artist to
show that she is crossing the line in to following her dreams and
to show to the audience that you can be different you just have to
go for what you believe in. For her facial expressions I didn't
want her to look too serious, instead more fun like how youth
should be and to show that she is a normal teenager which the
target audience can relate to.
I wanted the images to be bright and stand out to show the artists
personality therefore i used bright natural lighting which also
shows again that the artist is natural and now a fake role-model.
Thetarget audience should now be able to look up to this new artist
and be able to relate to her.
26. 3. What kind of media institution might distribute your media
product and why?
In order for my magazine or any magazine to sell they have to be
produced by an institution.
To decided on the right institution I did some research in to which
institutions distributed my type of magazine. I ideally needed the
institution that has had the best experience with the genre of my
magazine or similar genres, as my magazine is a hybrid they might
not have produced a magazine like this before so the research is
vital.
The two institutions found where
27. IPCThrough the research conducted I have found that the
institution EMAP produce more rock magazines such as kerrang,
although indie-rock is similar to my genre of indie-pop I feel that
they wont have had much production with an indie-pop
magazine.
IPC have produced many well known magazines such asMarie Claire and
look magazine although these are fashion magazines they are aimed
at females-a similar target audience, they have also produced the
music magazine NME-an indie style magazine- a more similar type to
my genre which gives satisfactory knowing that my magazine can be
produced to a high standard as similar mags. IPC is also the UKs
leading magazine publisher which has also aided my choice.
And the winner is...
28. 4. Who would be the audience for your media product?
Throughout the process of planning and making my magazine I have
kept my target audience the same as mainly females within the age
category of 16-24. I decided on thisas this is an age where a lot
of artist start out as therefore I thought that an audienceof this
age interested in music would be attracted to the magazine.
To help me to define a target audience I used the term GRASS:
Race:mainlywhite people as they fit the music genre over other
ethnicities such as Asian, Caribbean etc however the magazine is
available for all ethnicities
Age: 16-24 year olds as I feel there is a gap within the industry
for this age group especially females and younger people, they are
more likely to buya music magazine than older people as they have
more disposable income.
Gender: I decided to havefemales as my main target audience as from
research I felt that there was a lack of music magazines for
females .
GRASS
Socio-economic Status: social groups C1 and C2, as the magazine is
sold weekly the target audience would have to be able to afford to
buy it weekly, audiences in these social groups will have money
which will enable them to buy the magazine.
29. I decided on the middle two groups on the social economic scale
as this is where the feature artist originally comes from, as
stated in the interview she says that her parents arent famous
musicians so she has had to work hard to get to where she is, I
wanted the magazine and artists to show to the target audience that
they can be like the artists or even become the next feature artist
as shown on the contents page.
People in this group will more than likely have a steady income
which means that they will be able to afford the magazine as it is
at a reasonable price meaning that the magazine will sell well.
People in higher groups are less likely to buy the magazine as they
probably will feel like they dont need advise etc on their future
or following their dreams whereas working class/middle class will.
It will hopefully also gives people in these lower/middle classes
hope for their futures. I also feel that females are more likely to
go out and buy a new magazine as they relate to artists/celebrities
more than what males do.
As I have done indie-pop the audience broadens to a variety of
females and as being indie is becoming more and more popular the
audience will gradually increase in size making profit for the
magazine.
30. Audience feedback!!
I asked10 members of my target audience to give feedback on my
magazine, here is some of what I got:
I think its really good- love the pictures
It looks like a real good read, I'd definitely be interested
It draws the reader in well with the use of colour
When asked about if the feature article sounds like a piece of
journalism all 10 respondents responded with yes!! Mind blowing!
This shows that the unique pictures that I used and following the
conventions have produced a music magazine that is a success
amongst the target audience.
31. Originally as I did an audience questionnaire, Ibased my
magazine on the findings from the questionnaire. The title Breakout
was chosen by the audience, the two genres that the audience said
were their favourites were indie and indie-pop therefore I chose to
do indie-pop as it is a combination of both.
Overall all of the respondents correctly identified either the
actual music genre I have tried to represent in my magazine or part
of the genre, which shows that the magazine cover would be highly
recognisable amongst the target audience.
To improve the front cover I would need tochange either the main
image or the other artists featured slightly to ensure that all of
my target audience correctly identify the music genre.
Professional
Professional?
All of the 10 people asked said that the pages all look
professional and after all the hard work, annoyance with Photoshop
it has finally paid off!
32. 5. How did you attract/address your audience?
The title Breakout was selected by an audience of my target
audience, this shows that this is the most wanted and likeable by
the audience, I also think that the target audience can address the
title in many ways such as breakout for new artists, a breakaway
from fashion magazines as there is a new music magazine aimed at
females etc.
I used a young up and coming artist as the feature artist of a
similar age to the target audience,they can feel they relate to
them and will want to see what they have to say.
For the costume I wanted the artist to dress in her own style yet a
more casual everyday look that will appeal to the target audience.
I used a bright colour palette to stand out and to suit the genre
of indie- indie people tend to wear bright colours and pop- bright
girly colours, however to get away from the girly image I used red
instead to make it more indie and less childish.
Other famous artists are seen on the front cover which will attract
the target audience if they are a fan of that artist- bright, bold
colours such as white have been used for the artists to make them
stand out against the crazy colourful background. The language has
been kept simple and informal as the younger generations can
understand it more as it is what they are used to.
From my own experiences I've found out that covers that are bright
and look attractive and pretty have always caught my attention
therefore I wanted my magazine cover to have the same effect.
33.contents
For the contents page I wanted it to be eye-catching yet subtle,
first of I added an editors letter to welcome the reader in and
make them feel like the magazine is for them, the contents within
the letter tells the reader about articles within the magazine and
what the editor and team have been up to during the week just to
give a little insight as to what they get up to at work which might
be interesting to some readers. I added an image of the editor to
show that the editor is a down to earth normal friendly person and
again to personally welcome the reader to the magazine, the image
has also added warmth and colour to the page which again gives off
a sense of welcoming.
The language within the letter is again formal as I wanted to give
a direct approach to the reader as if they were my friend, to get
onto the same level as the target audience.
I placed the main image towards the right hand side of the page as
when people are flicking through they generally only see a slight
bit of this side, therefore they should get a split sight of the
image which should catch their attention to the page, the
subheadings and other articles are placed towards the bottom of the
page as people tend to skim read over these therefore they arent as
important as the images, yet they provide the reader with the
information if they need it. I Tried to give funky titles for the
list of contents to attract the readers attention.
34. For my feature article I wanted to make it look a little more
edgy for the indie genre from my hybrid,so with keeping the main
dominant image the same as the conventions I decided for the other
smaller images I wanted them to be in a photo strip to make the
article seem more interesting. As the images are all kept together
this has saved more space for the journalistic piece of writing
which was a bonus as I had to condense my article down by a
lot.
With the headline I wanted the reader to be introduced to the
artist beforehand so they know exactly who they are going to read
about, I added a small subheading underneath to add a tad of humour
to the article as the artists nickname is Lo as well as it
cooperating with the main heading. Quotes taken from the interview
have also been situated around the artists name to portray her as a
bitch etc, (just like how the media does this to every celebrity.)
This should catch the readers attention as females are known for
liking a good old gossip and bitch. The language of the article has
been kept informal to portray teenagers and their language in
today's society which will attract readers as it will be in their
style of language and how they speak allowing them to understand it
and to relate to it. In the article when talking about a
collaboration with Snow Patrol the artist says, yes! Its epic! I
actually have a crush on Gary- this shows that she is a typical
teenage girl/young adult who is into boys and her choice of
language epic shows the informal style of a teenager.
Feature Article
Overall for my feature article I have produced a two page spread
that is the same but different-(Nick Lacey): elements of the
different are:
35. Using smaller images in a more unique and creative way 36. Using the artists name for the heading instead of an interesting eye-catching heading