Magazines & Social Media: Challenges & Opportunities for Publishers

transcript

Social Media Talk @DISummit #disummit

Prof. SREE SREENIVASANColumbia Journalism School

Social- & digital-media blogger, CNET News | bit.ly/sreetips

sree@sree.net | www.sree.netTwitter: @sree

Facebook.com/sreetips | Facebook.com/sreenetSocial Media Guide: bit.ly/sreesoc

Track on Twitter: #sreetips

TV: Wednesday mornings at 6:50 am on WCBS-TV in

@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

bit.ly/shortycards

Sign of the times: Is the most digital cover ever?

Sign of the times: Hashtags on mag covers

The Dirty Secret of Social Media:

Almost everyone will miss almost everything

you do on social media

Hashtracking #smwknd

bit.ly/smwkndht

Facebook.com/sreetips

Facebook.com/james.stavridis

Admiral James Stavridis, commander of NATO’s operations in Libya

Social Media Trends

Prof. Sree SreenivasanColumbia Journalism School

sree@sree.netTwitter: @sree

Facebook.com/sreetips

@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

Social Media Keeps Going Global

Source: CheckFacebook.com

bit.ly/sreesoc for this map

Hey, Are You Listening?

New World of Hiring

New Facebook (again)This time: Timeline, cover image, subscribers, smarter lists

New Facebook (again)

Facebook.com/zuck

Going back in Zuckerberg's Timeline

New on LinkedIn: LinkedIn Today

LinkedIn Maps - LinkedInLabs.com

Pinterest & Magazines

Is it for you? It depends.

Pinterest & Magazines

• Fastest independent social network to 10 million unique users

• Driving more referral traffic to many publishers than Google+, YouTube and LinkedIn combined

• A top driver of traffic to some women's and food magazines. Eg, Already drives three times the amount of traffic to Cooking Light compared to Facebook

Change Your Media Diet

• Mashable• PaidContent & GigaOm• ReadWriteWeb• LifeHacker• BusinessInsider

o 10 Things Your Need to Know This Morning

• CNET News & SreeTips Social-Media Blog: bit.ly/sreetips

Sustainable Social Media

• Use HootSuite or Tweetdeck to manage various accounts

• NutshellMail to get your social media alerts via email

Social Media Success Formulahelpful useful

informative relevantpractical

actionable timely

generous credible

brief entertaining

fun occasionally funny

All your Tweets, Facebook posts, etc, should have as many of these attributes as possible…