Post on 30-May-2020
transcript
Magento Spring Meetup
Setting up Enhanced eCommerce for Reporting
- Who am I?
Paul DelaneyHead Of Digital Marketing – PushON
eCommerce Tracking
- Implement E-Commerce Tracking in Google Analytics
- Implement E-Commerce Tracking in Google Analytics
Quick Overview of Tag Manager
- GTM Overview
A snippet of code (usually JavaScript) added to a page.
Defines when and where tags are executed.
Used to receive or store information to be used by tags and triggers.
Deploying GTM for Magento
- Magento Extensions
- Simple Setup
- Deployed
- Enhanced Ecommerce Variable
- Add to Cart Tag
Reporting in GA
- Reports EC vs EE
- Events for reports from dataLayer
- Checkout Behaviour Report
- Thank You!