MajolicaPast…Present….Future

Majolica

Quick Facts BYOB New American Cuisine Using French

Technique Chef/Owner – Andrew Deery Multiple Award Winner – Including 3 Bells from

Craig LaBan 6.5 Years Old Financed Through Friends, Family, traditional

Bank Debt 35 Seats

Quick Facts

Open Wednesday – Sunday – Dinner Only

Average Customer Check +/- $40.00 Business Dependent on Food Only Sales Business Management Practices –

Historically – Not Complicated PR & Marketing Effort Nearly A Full-Time

Job In Order To Keep Seats Full & Capitalize On Positive Reviews

Past Majolica opened in 2005 As A Vehicle To

Showcase The Artistry & Craftsmanship Of Professional Chef Andrew Deery

The Restaurant Was Funded By A Combination Of Friends, Family & Bank Debt

From The Start, the Restaurant Garnered Positive Reviews From All Important Media Outlets – And Continues To Do So

Present Restaurant Runs As a “Week To Week”

Entity, Highly Dependent On Strong Weekly “Cover Counts”

Over The Last 12 Months Basic “Business 101” Principles Have Been Strengthened In An Effort To Improve Day To Day Operations

All Expenses Are Closely Reviewed, Cut, Modified, Reined In And Monitored - Daily

Present

Present Restaurant Currently Carries A

Manageable Debt Load With An All Food Concept…. Gross Profit

Margin Expectation – 5-8% PR & Marketing Budget Currently Less

Than 2% of Monthly Sales Chef/Owner Compensation At Minimum

Level

Present - Management Increasing Business-Side Management –

Hired Professional Business Manager Increasing PR & Marketing Effort Through

Greater Use Of Social Networking & Customer – Both Current & New - Outreach

Continuing “Affordable Fine Dining” Concept With Current Menu Format That Highlights Greater Choice And “Small Plates” – Stronger Messaging To Highlight “Value” Without Sacrificing Quality

Present - Management Capitalizing On The Stellar Nature of

The “Andrew Deery/Majolica” Brand Increase Andrew Deery’s Public

Exposure “Outside The Box” Initiatives To Increase

Wednesday & Thursday “Covers” More Private Parties – Market Exists Business Function Outreach – Market

Exists

Present

Present – Needs Small “Cash Cushion” To Allow Majolica

To Operate “Mistake – Free” Cosmetic Changes/Improvements To

Current Infrastructure To Gain Improved Ambiance & Increase Available Seating – Needed For Weekend Business

$12 - $15,000 Will Facilitate The Initiation Of Outlined Business Enhancement Plans

Present – Idea – Dining Club Offer Majolica’s Most Loyal, Consistent

And Enthusiastic Customers The Opportunity To “Invest” In The Restaurant In A Manner That Facilitates Current Operational Improvement Goals AND Brings Value To The “True Supporters” Without The Risk Of Loss To Them

Present – Dining Club Details Upfront Dining Payment Schedule:

$1,000 = $1,500 Dining Credits $1,500 = $2,250 Dining Credits $2,000 = $3,000 Dining Credits

Payment To Be Recorded On A Spreadsheet And Updated Weekly. Credits Do Not Include Tax & Gratuity.

Present – Dining Club Value @ Historic $40.00 Per Average

Dining Ticket: $1,500 Dining Credit = 38 Single Dinners $2,250 Dining Credit = 56 Single Dinners $3,000 Dining Credit = 75 Single DinnersNote: Credit Deductions Will Be Made Based On Actual Amount Of Food Consumed. “Averages” To Be Used For Comparison Only

Present – Dining Club “Mechanics”:

Dining Club Members Will Populate A “Master Spreadsheet”.

Deductions To Members “Account” Will Be Made Weekly For The Value Of The Food Ordered & Consumed At Majolica

An Email Outlining Member “Balance” Will Be Sent Weekly So That Members Can Monitor Credits

Present – Dining Club

Majolica - Future What Should Be The Next “Iteration” Of

Majolica ? Concept ? Location ? Size ? Liquor License ? Amenities ? Build On Brand – How ?

Majolica - Future A Project Encompassing The “Next Majolica”

Is A 12 Month Process - Minimum The “Next Majolica” Will Require Investment

Outside Of Current Sources The “Next Majolica” Will Need To Involve An

Experienced Restaurant “Operating Partner” The “Next Majolica” Will Need To Capitalize

On Revenue Generated By Alcohol Sales & Corporate Business As Well As Traditional A La Carte

Majolica - Future Potential Investment Vehicles

Real Estate “Ownership” Liquor License “Ownership” Traditional Restaurant Business

“Ownership”

Questions