by Arienne Holland

Make Sure That YourContent Communicates

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Content

‣ Content (n): ideas

COFFEE

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Content marketing

‣ Content marketing (n): the sharing of ideas

YOU, DRINK THIS COFFEE

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‣ Conversation (n): the exchange of ideas

LET’S DRINK COFFEE TOGETHER

Conversation

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LET’S DRINK COFFEE TOGETHER AND ENJOY IT

Communication

‣ Communicate (v): to share or exchange ideas with mutual understanding

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@RavenArienne #Authority2014

– GEORGE BERNARD SHAW, ATTRIBUTED

“The single biggest problemin communication is the illusion

that it has taken place.”

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WHO COMMUNICATES MOST WITH CUSTOMERS?

7 Communicators

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WHO COMMUNICATES MOST WITH CUSTOMERS?

7 Communicators

1. Marketers: From a distance

2. Advertisers: From a distance

3. Public Relations:From a distance

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WHO COMMUNICATES MOST WITH CUSTOMERS?

7 Communicators

1. Marketers: From a distance

2. Advertisers: From a distance

3. Public Relations:From a distance

4. Sales Executives: Up close

5. Customer Service: Up close

6. Technical Support: Up close

7. Reception: Up close

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WHAT ARE COMMON CHARACTERISTICS OF COMMUNICATORS?

5 Qualities

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WHAT ARE COMMON CHARACTERISTICS OF COMMUNICATORS?

5 Qualities

1. Clear: Your customer must understand you.

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WHAT ARE COMMON CHARACTERISTICS OF COMMUNICATORS?

5 Qualities

1. Clear: Your customer must understand you.

2. Concise: Your customer must get complete information.

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WHAT ARE COMMON CHARACTERISTICS OF COMMUNICATORS?

5 Qualities

1. Clear: Your customer must understand you.

2. Concise: Your customer must get complete information.

3. Compelling: Your customer should be persuaded to take action.

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WHAT ARE COMMON CHARACTERISTICS OF COMMUNICATORS?

5 Qualities

1. Clear: Your customer must understand you.

2. Concise: Your customer must get complete information.

3. Compelling: Your customer should be persuaded to take action.

4. Honest: Transparency is not honesty.

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WHAT ARE COMMON CHARACTERISTICS OF COMMUNICATORS?

5 Qualities

1. Clear: Your customer must understand you.

2. Concise: Your customer must get complete information.

3. Compelling: Your customer should be persuaded to take action.

4. Honest: Transparency is not honesty.

5. Sincere: Authenticity is not sincerity.

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WHAT PERSONAL TRAIT IS ESSENTIAL FOR COMMUNICATORS?

1 Requirement

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JudgmentDiscernment

Perception

HOW CAN YOU IMPROVE ALL COMMUNICATION?

AVA

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HOW CAN YOU IMPROVE ALL COMMUNICATION?

AVA

‣ Answer: Answer the customer’s question with truth.No shortcuts. No meandering.

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HOW CAN YOU IMPROVE ALL COMMUNICATION?

AVA

‣ Answer: Answer the customer’s question with truth.No shortcuts. No meandering.

‣ Value: Reinforce the customer’s value to you. Reinforce your value to the customer.

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HOW CAN YOU IMPROVE ALL COMMUNICATION?

AVA

‣ Answer: Answer the customer’s question with truth.No shortcuts. No meandering.

‣ Value: Reinforce the customer’s value to you. Reinforce your value to the customer.

‣ Anticipate: Anticipate the customer’s next question or need. Address it now.

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ARIENNE@RAVENTOOLS.COM #@RAVENARIENNE

Arienne Holland