Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican...

transcript

Michelle Villalobos(vee - ya - low - bos)

Make Them BEGStop Selling & Start Seducing...

With Your Irresistible Personal Brand

We ALL have a personal brand. Purposeful or accidental, decided by

you, or decided by those around you...

Getting to know you...

My story.

“oye gringa” yearsthe “I’m-not-hispanic”

“intellectual” years

“what-the-heck-is-she-doing-with-the-money-we-spent-on-her-

education” years

...no more bosses

So I quit... and ventured out.

uh-oh.

Fast Forward 5 Years...

Most business is incoming

•American Express (referral)

•Constant Contact (networking)

•Burger King (networking)

•LivingSocial (referral)

•Lexis/Nexis (internet lead)

•US Medical Supply (US Med) (referral)

•Origins (referral)

•Inktel Direct (referral)

•Uni-K Wax Centers (referral)

•Sudsies Drycleaners (networking)

Clients

Prices have doubled, tripled & for some services, even quadrupled!

I work with people I love

I further movements I believe in

I founded Miami’s largest 2-day conference for women.

What happened? 5 Principles.

The Lewinsky Principle

The Cabbage Patch

Principle

The Red Sole Principle

high price

highvalue

lowvalue

low price

HavaianasNikeChristian LouboutinWalgreens emergencyBetsey Johnson

PROFITVOLUME

FORGETTABLE DANGER ZONE

The Top of MindPrinciple

•talk show host?

•home & entertaining expert?

•merenguero?

•child-care expert?

•martyr?

•satanic rocker?

•dirty politician?

The Gossip Principle

“It’s not WHAT you know.It’s not even WHO you know.

It’s who knows YOU... and what they say about you when you’re not around.”

Personal BrandingA.K.A.

“Shameless Self-Promotion”(not necessarily a bad thing... check this out)

A-HA MOMENT!! The most important piece of an effective Personal Brand is that it be authentic and aligned with

your TRUE SELF... when that happens, the pieces fall into

place on their own.

How?5 Steps.

Step 1. Who ARE you, REALLY?

this is what people SEE

HOW YOU LIVEWhat you say

WHAT YOU WANTFuture Goals &

Objectives

WHAT YOU BELIEVE INPrinciples & Values

WHY ARE YOU HERE?Purpose

WHO ARE YOU?Innate Passions,

Talents & Interests

This is what determines

what people see.

Start HERE.

Think back...

This is where I had to spend most of my own Personal

Branding efforts

Passions

- love to do

- as a kid

- how about what you hate doing?

Talents

- physical

- “brainy”

- empathetic

- relationship-building

Interests

- the shows you watch

- the books you read

- the things you love doing - even though you don’t get paid

the PITs

Resources:

• Myers Briggs Type Inventory (MBTI)

• DISC

• Strengths Finder 2.0 - Book & test included

• Crush It! - Gary Vaynerchuk

• Practical Genius - Gina Rudan

Call your MOM!!Trust me... she knows.

Step 2. Are you on your path? What is your PURPOSE?

Image: Michal Marcol / FreeDigitalPhotos.net

Do you love what you’re doing

right now? Do you wake up

excited, energized, and passionate?

Are you known for where you’re GOING

or for where you’ve BEEN?

Personality, Aptitude & Interest Assessments

Having trouble with this part? Go deeper.

Write a personal mission

statement (download the guide from my website)

Discussion - Are you on track? Off track?

Step 3: What do you want your life to look like down the line?

Begin with the end in mind...What will your life look like in 3 years?

What kind of work do you want to be doing?

Who do you want to be doing it for...

... or with?

Do you like the structure

of a corporate

environment?

Or are you more of a loner?

Do you want to travel for work?

Or would you rather work from home?

Really consider the kind of work you want to do, and the environment in which

you want to do it.

Do you know what it REALLY entails?

Remember your hobbies and passions

Plus vacations & travel

Do you like to be alone? Surrounded by people?

What kind of lifestyle

do you want to

maintain? Do you

need/want to make a

ton of money?

Risk Tolerance?

Step 4: What is your

Positioning Statement?

Michelle Villalobos is a professional speaker, consultant and corporate trainer in “Personality Marketing” to help women turn their unique

passions, interests and talents into more sales, more job offers, more

promotions and more fun.

Positioning Statement ExerciseDeclare to the world!!

What will you be TOP OF MIND for?

WHAT do I DO?WHO do I do it FOR?

= YOU: The Brand

HOW am I UNIQUE?(WHERE do I do it?)

Exercise: The 30-second

Positioning Statement

Step 5: DEPLOY your personal brand -

5 sub-steps...

5.aOwn your name

“in 30-seconds or less”

Start with a “baseline”

Monitor

http://www.google.com/alerts

Claim all profiles wherever you can...

Put your name on everything you put onto the internet.

Start with the easy stuff

5.b Look the part

Having a personal brand means standing

out from the crowd.

“Professional” doesn’t have to mean “Boring.”

Your virtual images should ALL be aligned

with your brand.

Email Signatures

5.c Put YOURSELF in the spotlight

Craftyour

“story”

Congressional Committee Transcript

Chairman: “...not another story; can you just give us the answer?”

Buffett: “I’m sorry, that’s just the way my mind works”

Volunteer for high profile projects, assignments & teams

5.d Create alliances, partnerships

& support systems

Who’s in YOUR ring? Who’s got your BACK?

Gather them close.

Who DOESN’T?Dump them.

Networking

Gather a personal “board of advisors”

Cheerleaders

5.e Build a WARM audience by communicating regularly,

authentically & non-promotionally

how Marie Forleo got me thinking...• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish

• Date Confidently Using Real Men's Tips! Your April 27 Dish

• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish

• 7 Secrets of a Flirting Goddess - Your May 1 Dish

• What NOT to Do On a Date - Your May 15 Dish

• The #1 Cause of Dating Drama – Your May 18 Dish

• Is He Mr. Right or Mr. WRONG? Your May 20 Dish

• Michelle, Why Didn't He Call? Your May 29 Dish

• Secrets of Getting Over a Breakup - Your June 1 Dish

•82% more successful on/after 3rd contact

•“7 touches” average

•4 touches in 10 days (leads)*

•best is mix of contact methods

•show your face!!

* Duct Tape Marketing

you should know...1

Relationship Models:

One-to-One

One-to-Many

Ideal Model

CommunicateFeedback

Clients become

Community

Community “percolates” up to leadsOne-to-One

Attract

Capture

Communicate

Spread

WHO has to go in h

ere...

To end up down here?

WHO has to go in here...

To end up down here?

Map it out.

Who’s at the bottom of your funnel?

That’s your audience...

Referral Streams

A good referral system• Educates referrers

• Motivates referrers

• Measures

• Builds in feedback for referrer

• Is easy for the referrer

• Gives back

www.constantcontact.com/index.jsp?pn=mivistaconsulting

what could you send out on a regular basis

that wouldn’t be spam?

Share your

expertise

Use Social Media

Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."

What could you commit to doing to warm up your network – and

keep it warm over time?

Me: The Case Study

Step I: Who ARE you really?

Step 2: What is your PURPOSE?

Step 3: What do you want your life to be like?

Step 4: Develop your Positioning Statement

Step 5: Deploy your personal brand

a. Own your nameb. Look the partc. Put yourself in the spotlightd. Create alliances & gather support e. Communicate regularly & non-promotionally

Interactive Exercises

Q&A - Live CoachingWho wants to get Googled right now?

Napoleon Hill - Think And Grow Rich

1. Burning Desire2. Specialized Knowledge3. Goal Setting4. Decisive5. Focus on Continuos Improvement

Question: Are you committed to building your

personal brand?

If you’re committed...

The Offer

Or just Google me!

MichelleVillalobos.com

Make Them BEG - Michelle Villalobos Personal Branding Presentation in Santo Domingo, Dominican...

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