Let’s cover the things you might be worrying about first… Why do I need an Email Newsletter?

Why use Mailchimp for my email newsletter and not my email program

Do people even want to receive a monthly email newsletter from me?

What on earth should I write about in my newsletter?

Why You Need an Email Newsletter

Send your customers a personal message

Add value to your product with ‘expert’ information and tips

Drive traffic to your website

Give your company a face and a personality

Get your name in from of customers regularly

Make customers feel special

Cement your company as ‘the expert’ in your field

Invite comments, feedback and suggestions

Makes it easy for people to spread your news

Create a loyal database receptive to your next big thing

A website is great for bringing in new enquiries and first-time sales but what about repeat visitors and existing customers?

Why Use MailChimp for your Email Newsletter?

Database Management and Segmentation

Drag and drop campaign design (Desktop and mobile version)

Custom signup forms

Autoresponders with date based or action based triggers

Analytics reports

Intergrations

Worried clients won’t

want to receive an

email newsletter

from you once a month?

If you write well-researched, helpful content about topics your customers want to know more about, your newsletter will reinforce your brand and engage your customers.

Not sure what to write?What are you an expert in and how can that expertise help your customers (and bring you more business)?

No one wants to know that you’re drinking a new blend of coffee in the staff room (unless you sell coffee) but most people do want your expert advice… to help them make the right decisions

to buy the right products

to use the products they have in the right way

to expand on their knowledge and skills

http://wpwebsites.co.nz/email-newsletter-content-ideas/

YOUR BUSINESSIt’s all about you!

Start on your websiteIf you add content to your website first, then link to it in your newsletter, you receive benefits…

Your news posts add fresh content to your website so Google will index your website more often

Newsletter subscribers have to click through to your website to read articles where they are then exposed to your products and services

Your new posts bring in traffic under new search phrases and continue to do so forever

Top tips to drive customers to your website1. Only include one paragraph of

each article, tip, news item

2. Include an eye catching photo with each snippet

3. Include a compelling heading with each snippet

4. Include a clear ‘call to action’ with each snippet

Break up sections with

a different style on each content block

Full width photos, different numbers of

columns, video blocks, call to action buttons,

social share buttons, dividers, boxed text etc

Use my 1/3 Expert Advice, 2/3 Selling Rule Expert article snippet at the top, then your products relevant to the article after that…

Make sure everything is clickable

Always send people direct to the info you’re promoting

Large image at the top of the newsletter

Add a personal message at the top of each newsletter

Spend time on your graphics

You don’t have to write anything…

Try a Snap campaign via your phone or a Pinterest campaign

https://mailchimp.com/features/mailchimp-snap/

YOUR CUSTOMERSThe Customer is Always Right!

Segmenting your customer database will greatly enhance your email marketing campaigns.By creating versions of your email marketing campaigns aimed at specific groups of customers, you will avoid alienating your customers and get much higher click through rates and sales from your email newsletters.

http://mailchimp.com/resources/research/effects-of-list-segmentation-on-email-marketing-stats/

What Type of Email Segmentation Works?The most effective segmentation will vary depending on your business and target markets.

Geographical region Age Range Products/Brands Gender Product Use Device being used

Start with Your Signup Form

This is your starting point.

Add all the fields you need straight away or start small

Add form to your website, your Facebook page, link your online store. Ask subscribers to update their details

Link to your sign up form in emails.

Have a tablet in store with signup form loaded for people to fill in.

Have a tablet open to your signup form urlor website

Plan Different Versions of Your Newsletter Campaigns

The same expert article but different products below based on the brands you know they like.

Create Completely Different Campaigns for Different Market Segments

Existing customers vs Subscribers only

Auckland vs Whangarei

New Zealand vs Overseas

YOUR FUTUREPersonalisation is Key!

Remarket to Customers to keep them engagedSend customers personalised emails based on their personal info, previous email clicks and website visits.

Personalise with Merge Tags

Welcome Emails

Use welcome template or create an autoresponder for new signups to give people more ways to get involved

AutorespondersAutomated emails which send to certain subscribers based on a trigger. These emails should keep customers engaged with your product.

E-CommerceEmails

Send automatic emails to people who purchase from your online shop

Birthday AutorespondersSend a special voucher or offer to subscribers on their birthday

Date based emails can also be used for reminders…

• Renew your subscription• Book in for a service• Remember your Dad’s birthday

Make your newsletter look good when shared

http://wpwebsites.co.nz/mailchimp-social-cards-newsletter-sharing/

Make it easy for people to spread your news “Forward this email to a friend”, twitter, facebook etc

Want to know more about Mailchimp?Read Mailchimp articles on my website – www.creativewebideas.co.nz

Buy my MailchimpE-Newsletter Guide...

http://wpwebsites.co.nz/mailchimp-e-newsletter-guide/

Learn how to build your own email newsletter and manage your customer database using Mailchimp’sonline software.

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