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PROTOTYPING IS A CONTACT SPORT

The only way you can succeed is by immersing

yourself deep in the user context.

Dive!

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Build something

Prototyping

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Build to think Validate ideas and generate more of them.

Powerful communication tool.

Force us to think in more realistic terms about user interactions.

Rough, rapid, right Disposable. Build quickly and cheaply as possible.

Answer questions Essential to know which questions you’re trying to answer.

E.g. desirability, usefulness, usability, viability, or feasibility.

Prototype approaches

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Models A physical model takes an idea from 2 dimensions to 3 dimensions.

‚Low resolution‛ prototypes can be very useful.

IDEO Human Centred Design Toolkit

Prototype approaches

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Storyboards Imagine a complete user experience through a series of images and sketches.

IDEO Human Centred Design Toolkit

Prototype approaches

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Role play Discover the emotional experience of a product or service by acting out the process.

Equivalent of a model for service design – takes the experience from 2 dimensions to 3.

IDEO Human Centred Design Toolkit

Prototype approaches

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Diagrams Map out a whole space or process, how an experience changes over time.

IDEO Human Centred Design Toolkit

Gather feedback

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Take the idea out to people who might be using it Offer them several prototypes so they are more willing to criticise/compare.

Speak with… People from a group/area that’s different from the one where you did your initial

research (verification).

Some of the people you initially spoke with.

Variety of stakeholders: manufacturers, distributors, etc.

What are our blind spots?

Collecting feedback

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Thirds

Ideal people who are successful, adopt new technologies quickly

Extreme users who above average use, especially resistant, or exhibit

problematic behaviour

People who are in between or more ‘average’

IDEO

Collecting feedback

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The internet

Other teams

Your team

It matters because you can’t think of everything

Practice presenting the products to people and gathering

feedback Simplify/clarify the presentation.

Create a standard script to add consistency to your research results.

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