MAKING AN IMPACT How GREAT leaders communicate. Jon Harrison jon@jonwharrison.com.

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MAKING AN IMPACT

How GREATleaders

communicate.

Jon Harrisonjon@jonwharrison.com

“Leadership is a process of social influence, which maximizes the efforts of others, towards the

achievement of a goal.”Kevin Kruse

What is it about the way great leaders THINK,ACT and COMMUNICATE that makes them

different from everybody else?

How do great leaders inspire TRUST, LOYALTY and ACTION in others - often in extremely difficult circumstances?

Why should people be led by you?

What is it about the way great leaders THINK,ACT and COMMUNICATE that makes them

different from everybody else?

Source: Simon Sinek – Start With Why

WHY

WHAT

HOW

Source: Simon Sinek – Start With Why

WHY

WHAT

HOW Everything I do today is going to help put a man on the moon.

How I do this is by creating a clean and uncluttered working environment.

I sweep the floors and take away the trash quickly and efficiently.

Source: Simon Sinek – Start With Why

WHY

WHAT

HOW Everything I do is about improving the quality of life for local residents.

How I do this is by creating systems that mean officers can spend less time in the office and more in the community.

I produce and process all financial reports quickly and efficiently.

DEFINING YOUR PURPOSE• Make it REAL

• Make it BIG (bigger than you)

• Make it SPECIFIC

• Keep it SIMPLE

• Create a VALUE PROPOSITION (HOW)

• WHAT you do is proof of WHY you do it

How do great leaders inspire TRUST, LOYALTY and ACTION in others - often in extremely difficult circumstances?

“Everyone lives byselling something.”

Robert Louis Stephenson

“I have never worked a day in my life without

selling. If I believe in something,I sell it, and Isell it hard.”

Estée Lauder

“Relationships are based on conversations; and conversations

are based on questions.”

Source: Simon Sinek – Start With Why

WHY

WHAT

HOW

WHY

WHAT

HOW

WHO

WHEN

WHERE

WHICH

“Great leaders ask better questions, and as a result, they

get better answers.”Anthony Robbins

TELL SELL CONSULT PARTICIPATE

Source: Tannenbaum & Schmidt

Time

DIRECTIVE SUPPORTIVE

“I/You” “We”

SITUATIONAL LEADERSHIP

DO NOT THINK OF A BLUE TREE…

INSPIRING ACTION• Ask GREAT questions

• Understand the PROBLEM or NEED

• SOLVE the problem or need

• Communicate WHY a task needs to be done

• Choose the correct STYLE for the situation

• Use POSITIVE language

Why should people be led by you?

Me inc

PRESENT

FUTUREPAST

Presence

ImpactReputation

“What difference can you make?”

“What’s your relationship?”

“What are youknown for?”

WHY BE LED BY YOU?• You create your REPUTATION

• Build GREAT RELATIONSHIPS based onGREAT CONVERSATIONS

• Demonstrate your DIFFERENCE (IMPACT)

• Combine “I” with “we”

• You are a CEO: live and breathe your BRAND

What is it about the way great leaders THINK,ACT and COMMUNICATE that makes them

different from everybody else?

How do great leaders inspire TRUST, LOYALTY and ACTION in others - often in extremely difficult circumstances?

Why should people be led by you?

GREAT LEADERS start with WHY.

GREAT LEADERS understand and define PURPOSE.

You have a clearly DEFINED and COMMUNICATED leadership brand.

“I've learned that people will forget what you said, people will forget what

you did, but people will never forget how you made them feel.”

Maya Angelou

Jon Harrisonjon@jonwharrison.com