Making business sense of the continuous and anarchic flow

of Social Media data

Fernando G. GuerreroCEO SolidQfguerrero@solidq.com

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Agenda

•Social Data

•Market Research

•Sentiment Analysis, Text Mining

•Moderation, Data Mining

•SolidQ Research Lines in Social Data

• Click to add text

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Social data is everywhere

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Social data is about everything

Politics

Products

FashionEducation

Spor

ts

BrandsServices

MusicGoverment

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Social is there

•Is your organization promoting social about you?

Products

Services

Stories

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Social is there, reputation

•What is social saying about you?• Product

• Services

• Decisions

• Image

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Market Research

•What is social requesting you?• Future Services

• Product updates

•Can you ask questions to social?• Is this service going to succeed

• How can I fixed the current problem

• Is society ready for this law

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Sentiment Analysis, Text Mining

The moviewas fabulous!

The movie stars Mr. X

The movie was horrible!

[ Factual ][ Sentimental ] [ Sentimental ]

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Moderation, Data Mining

•Contextual Information• Time

• Location

• User

•At 10am comments are safer than at 2AM.

•A user maybe safe talking about science bad dangerous talking about sports.

•If a thread is hot (dangerous), comment maybe hot.

•Combining context pattern the systems assign risk to posts without going into the text.

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Moderation, Data Mining System

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SolidQ Reseach

•Incomplete Grammar Analysis

•Sentiment Analysis• Market Research

• Reputation

•Data Mining of context Social• Moderation

• Market Research

• Reputation

Invisible computing…

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… Driven by Social Data

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THANK YOU!

Fernando G. GuerreroCEO SolidQfguerrero@solidq.com