Making digital services human

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Slides from a talk at Digital Services World Congress about design in relation to the Internet of Things. Talk was on WED 19 June 2013

transcript

The real human

experience of the

internet of things

Martin Charlier

@marcharlier

@fjord

Services can become more ‘human’.

How design fits into this.

What I’m going to talk about

The Economist, 2002

Music

Retail

News & Publishing

Photography, Film & Television

Communication

Travel & Transportation

Banking

Health & Wellness

Digital is changing industries

Many people

One computer

One person

One computer

One person

Many computers

2013

Computing is

becoming

shapeless

Embedded in things and environment.

Embedded in things and environment.

Understand speech, gestures, context.

Embedded in things and environment.

Understand speech, gestures, context.

Make decisions and take action.

2013

Computing is

becoming

shapeless.

It starts to

become more

human.

Tom Igoe, Dan O’Sullivan

Physical Computing

“How the computer sees us.”

How it will see us?

Services can

become more

human too.

But we need to

be careful.

How about gesture-controlled

online banking on your TV?

Designer #2

*facepalm*

Designer #1

What’s the future going

to be like?

Designer #1

“I’d rather eat you”

Thanks! @rivalee

Unexpected

item in the

bagging area.

Telegraph.co.uk, 2010

Sony TV advert patent

Microsoft XBOX One

Victor Johansson: The Escape Jacket

Steffen Fiedler: Instruments of Politeness

Adam Harvey: Camouflage from Computer Vision

www.cvdazzle.com

Design needs to

make services

human.

DESIGN TO

DISAPPEAR

Interaction

Time

REMOVE THE

INTERFACE

1. A driver approaches her car.

2. Takes her smartphone out of her

purse.

3. Turns her phone on.

4. Slides to unlock her phone.

5. Enters her passcode into her phone.

6. Swipes through a sea of icons,

trying to find the app.

7. Taps the desired app icon.

8. Waits for the app to load.

9. Looks at the app, and tries figure

out (or remember) how it works.

10. Makes a best guess about which

menu item to hit to unlock doors

and taps that item.

11. Taps a button to unlock the doors.

12. The car doors unlock.

13. She opens her car door.

Golden Krishna: nointerface.tumblr.com

Golden Krishna: nointerface.tumblr.com

1. A driver approaches her car.

Takes her smartphone out of her

purse.

Turns her phone on.

Slides to unlock her phone.

Enters her passcode into her phone.

Swipes through a sea of icons,

trying to find the app.

Taps the desired app icon.

Waits for the app to load.

Looks at the app, and tries figure

out (or remember) how it works.

Makes a best guess about which

menu item to hit to unlock doors

and taps that item.

Taps a button to unlock the doors.

2. The car doors unlock.

3. She opens her car door.

NEEDS

“Objects +”

Umbrella +

Body scale +

Signage +

Pill bottle +

CREATEOPEN

SERVICES

VOY ‘Ugle’

www.voyoslo.com

OnTrees

www.ontrees.com

UNDERSTAND

HUMANS

Nikos A. Salingaros

Human scale

Gary Hustwit ‘Urbanized’

Human scale

Masahiro Mori

The uncanny valley

cute creepy

User experience

Sensing technology

Sweet spot

UNDERSTAND HUMANS

CREATE OPEN SERVICES

DESIGN AROUND NEEDS

REMOVE THE INTERFACE

DESIGN TO DISAPPEAR

Every product is

a service waiting

to happen. (Malin Mäki)

And vice versa.

Thank you.

Martin Charlier

@marcharlier

@fjord

martin.charlier@fjord.co.uk