Making Every Dollar Count: Landing Page Practices That Improve Marketing ROI

transcript

Making Every Dollar Count:

Landing Page Practices That Improve Marketing ROI

Tim Ash - CEO

@tim_ash

• Conversion reviews & best-practices website blueprints

• Landing page test plans

• More than 800 clients since 2002

About SiteTuners

You Are Ignorant And Blind

Your Baby Is Ugly

The 7 Deadly Sins ofLanding Page Design

1Unclear Call-to-

action

Before

2Too Many Choices

146 clickable links!

Asking for too much info

Before

+ $48,000,000

Too Much Text

Not Keeping Your Promises

Visual Distractions

Lack of Trust

Multiple Sins Case Study

CREDO Mobile

Take off the Rose Colored Glasses

Get to work

1. Unclear call-to-action

2. Too many choices

3. Asking for too much info

4. Too much text

5. Not keeping your promises

6. Visual distractions

7. Lack of trust

Summary of 7 Deadly Sins

Express Review - Special Offer

• 45min interactive review of landing page• Video transcript recorded via GoToMeeting• Includes AttentionWizard “attention heatmap” of page

http://Express-Review.com - Only $699

First 3 reviews will be personally conducted by Tim Ash

Contact Information

tim@sitetuners.com

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1

Making Every Dollar Count: Landing Page Practices That Improve Marketing ROI

Technology