Making It Everywhere - Greater Rochester Enterprise UNYTC... · 2016-06-13 · HOSTED BY PRESENTED...

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HOSTED BY PRESENTED BY

Making It Everywhere

Mike Fernandez Corporate Vice President

Cargill, Inc.

2 Making It Everywhere

This Day in History June 10

1953 1692

Upstate New York Better Understands the True Impact of Trade

Presentation Title-Date 6

Share of Rochester Metro Area Exports To Select World Regions

2014 Exports ($Millions)

% Change 2009-2014

Food, Ag, Beverage $657 55% Fabricated Metals $175 56% Computer & Electronics $887 52% Financial Services $458 51%

Educational & Medical Services

$280 39%

Travel & Tourism $242 25% Machinery Manufacturing $1,247 8% Chemicals $951 -57%

Average Annual Export Growth Real Exports By Select Industry Group – 2009 to 2014

Source: Brookings Institution, 2015

“The future ain’t what it used to be…”

Content We’re upping the ante on how we communicate. More videos, more images, more info-graphics, better story telling. Context

To be understood and secure a license to operate, it’s not enough to provide more information we need to be more declarative, more transparent, and engaged.

Social It’s not just social media. Everyone is expecting interaction… customers, policy makers, NGOs, everyone.

Always on 24 hours news cycle and the internet mean issues are always on… we need to find new ways to manage even as we sleep.

World We Operate in is Changing

VUCA World

Drivers of Change …and they feed off one another

TECH &

What is to be done?

1. Study the Market

2. Assess your Brand

Our Noble Purpose: Be the World Leader in

Nourishing People

3. Understand Culture & Custom

4. Hire a Guide

5. Know Talent

6. Operate Ethically & Lawfully

One of Cargill’s biggest challenges is their corporate policy, in compliance with U.S. law, against bribes.

Ethics Matter Minneapolis Star Tribune, April 22, 2012

The New York Times, April 22, 2012

7. Know Your Operating Standards

8. Understand How to Protect Privacy and Manage IP

9. Be Wary of Moves Based on Cost

Bangalore

Caracas

San Jose

10. Governments & Leaders Matter

Beijing - AQSIQ

President Santos - Colombia

PM Abe - Japan PM Modi - India Pres. Jokowi - Indonesia

11. Government Systems May Not Matter

Silkroad JV Kakinada, India Singapore

12. Technology is Making Global Trade Easier

Twitter Nation?

13. Understand Your Supply Chains (especially if materials, parts and ingredients come from elsewhere)

• Soy production in Romania, Italy & France contracted 2000-2

• Demand for non-GM soy meal went up in Europe

• Cargill needed to find a source outside US to meet demand

• Cargill found that it could meet demand from northern Brazil and save 2 days in shipping

• Brazilian farmers were eager

• Company met with environmental groups

• Cargill opens processing plant on Tapajós River

Soy in Brazil 2000-5

• With processing plant in place some ranchers and farmers worked to bring more land into production.

• Activists protest/blockade Cargill port.

• Protests shifts to European customers

• Greenpeace issued Eating Up the Amazon

• Cargill – though only 6% of Brazil’s soy – became focus

• When a regulatory filing error was discovered, the Brazilian government closed the plant.

Soy in Brazil 2005-2006

Path Forward – Build, Establish & Engage

14. Know your advantages as a U.S. citizen

15. Become a Citizen of the World

“In a world where nothing can be hidden, You had better have nothing to hide”

Greg Page Former Chairman & CEO Cargill Inc.

The Importance of Trade and Agreements like TPP

Americans Wary of Global Involvement

The Reason?

United States

% of World GDP 22.3% % of World Population 4.4%

Exports as Share of GDP by Country G-20 Economies

Trans-Pacific Partnership Benefits Food/Agriculture

Trade w/ 11 countries is 42% of Ag exports; worth $63B in sales TARIFF REDUCTIONS Beef: overtime eliminates tariffs in Vietnam and Peru and reduces them in Japan from 38.5% to 9% Poultry: eliminated over 13 years Barley/Malt: eliminated upon approval and access improved by amounts (higher import quotas) Corn: eliminated over 5 years; plus greater access Cotton: eliminated in 10 years (some now as high as 19.6%) Dairy: 20-30 year phase out Soy: eliminated over 11 years (Vietnam now at 35%) Wheat: eliminated over 6 years

Trans-Pacific Partnership Benefits BEYOND TARIFFS

Food Safety – Measures Consistent w/ US practice Agricultural Biotech – 1st time covered in major trade agreement Labor – Eliminates child labor, protects against employment

discrimination, and protects collective bargaining Environment – combats wildlife trafficking of protected species, illegal

logging and illegal fishing… and protects marine environments Digital Trade – cyber-security improvements, bars forced technology

transfers, ensures open internet, and improves IP protections

EXHIBITOR LIST

Littler Mendelson, P.C. Digital Rochester SEKO Worldwide Global NY, Empire State Development Export-Import Bank of the U.S. U.S. Small Business Administration U.S. Department of Commerce

Mohawk Global Logistics Language Intelligence ER – Select LLC CentriLogic Wells Fargo Bank ALT Translations, LLC

High Tech Rochester Brockport Small Business Development Center St. John Fisher College PC Results Inc. Monroe County Economic Development SPEED Global Services

THANK YOU SPONSORS

Making It Everywhere - Greater Rochester Enterprise UNYTC... · 2016-06-13 · HOSTED BY PRESENTED...

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