How can The Conversity Model help you

make money with social media?Clo Willaerts (@bnox)

mediaparade.nl, 18 April 2012

Deze sessie is georganiseerd door:

Hét young professional platform binnen Sanoma Media. Meld je aan via www.sanomax.nl.

Business book

Versions:• The Conversity Model

Het Conversity Model

• ePub, Kindle

Publishers:• Spectrum (NL)

• Lannoo Campus (BE)

• Amazon.com/co.uk

If Facebook were a country...

Social Media's Hype Cycle

Technology trigger:shiny new objects

Inflated Expectations

Network effect

Reality Check

http://www.flickr.com/photos/obeyken/4869449359/

Disillusionment:Most Engaged Page

Disillusionment:Biggest Twitter Audience

Disillusionment:Most watched YouTube movie

Disillusionment:time spent on site

Disillusionment:time spent on site

Enlightment

Investment:

time

money

resources

OBSERVATION

CONVERSATION

CONVERSION

INNOVATION

OBSERVATION

CONVERSATION

CONVERSION

INNOVATION

Social media: Netherlands

https://www.google.com/adplanner/

YouTube: TrendsDashboard

http://www.youtube.com/trendsdashboard

Facebook: fake an ad

Facebook: spy on competition

Facebook: SocialBakers

Twitter: industry

Casual monitoring by e-mail

Google Alerts

News.Me

Summify.com

NutshellMail.com

Hyperalerts.no

OBSERVATION

CONVERSATION

CONVERSION

INNOVATION

T-shirt brands

Social objectsCase: Pantene Aqua Light

Tactic: Friendly ExpertCase: Life at Ernst & Young

Tactic: TestimonialCase: FITagency

OBSERVATION

CONVERSATION

CONVERSION

INNOVATION

Social Proof

Social proof:event RSVP

Tactic: Fan eventCase: BMW Fan Day

Coupons/sampling: birthdays

OBSERVATION

CONVERSATION

CONVERSION

INNOVATION

Co-creationCase: Libelle Panel

Social CRM

Final tips

1) be findable

2) be likeable

3) be shareable

conversity.be/blog

Thank you very much!@bnox

Clo.willaerts@sanomamedia.be

slideshare.net/bnox