Making Sense of the Blur: What Matters in Social Media

transcript

MarketingInProgress.com

Who is Brett?

Brett@MarketingInProgress.com@bdunc1

Who is Brett?

MarketingInProgress.com/DSVC

Source: Erik Qualman’s Social Media Revolution: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

So What?!?

Why Bother?

Stupid reasons to “do” social media• It ranks well in comparison to other

countries. • It is the hottest trend going. • To sell stuff. • To communicate the same ol’ stuff a

different way. • It’s cheap. • Cuz Justin Bieber’s doing it.

Smart reasons to “do” social media• Your customers are there. • Your prospects are there. • People who know your customers and

prospects are there. • Your customers are there. • Your prospects are there. • Really, cuz your customers are there.

All good marketing starts with the market.

So should your social media efforts.

The Opportunity

I don’t want to know

what you’re doingI care about what you’re doing.

I do want you to know what I’m doing

Most people

Untapped

opportunity! Untappedopportunity!

Are You …

Interesting?

Interested?

http://www.marketinginprogress.com/2010/07/21/are-you-interesting-or-interested/

The Social Media Temptation

http://gapingvoid.com/2007/04/28/the-echo-chamber-revisited/

Customer

Colleague?

http://www.marketinginprogress.com/2010/02/04/customers-vs-colleagues/

Monitor and Research

http://www.flickr.com/photos/data_op/2607667209/

Distribute Content

Network

http://www.flickr.com/photos/oxygeon/

Build Trust and Authority

Show some personality

http://www.flickr.com/photos/houseofsims/3270370223/

Opportunities for You

• Finding the people who can get you work should be easier than ever

• Design with sharing in mind• Infographics• Being the “hired” personality• Facebook Ads• Be really, REALLY specific, or ….. • Be really, REALLY general• Start following good people, and do what

they do.

MarketingInProgress.com/DSVCBrett Duncan

brett@marketinginprogress.com@bdunc1

Making Sense of the Blur: What Matters in Social Media

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