Making the Case for Mobile Marketing - Beyond Text Messaging!

transcript

@constantcontact#ccmobile

making the case for mobilebeyond text messages

Vanessa CabreraPresidentYour Social Media Mentor, Inc.

facebook.com/yoursocialmediamentor

@vanessacabrera

www.yoursocialmediamentor.com

129,000,000# of smartphones

owned in U.S. in 2012

comscore.com

29%of Americans

use only mobile devices to access the

internet.ondeviceresearch.com

91%of U.S. adults

own a cellphonetheatlantic.com

56%own a

smartphonePewinternet.org

welcome #2

83%of the audience for this webinar use mobile devices to manage their personal lives

80%of adults 18-44 have

their smartphones with them

22 hoursa day

mediabistro.com

mobile responsivevs.

mobile friendly mobile friendly

technology

question

marketing +strategy

question

US smartphone subscriptions

expected to grow

+28% in 2013

Mary Meeker

people look at mobile devices

150xper day

people look at smartphones

200xper day

Alan Moore, No Straight Lines

of Americans under 35 used a mobile device to make a donation.

used a mobile device to browse non-profit websites and emails.

75%used phone to get real-time,

location-based information

70%who ran a local search via mobile acted within one hour

90%of mobile searcheslead to an action

local search

PewInternet.org

searchengineland.com

CMO Council

44%of email is opened on a mobile device.

Blue Hornet

80%of users delete

mobile email that doesn’t look good.

Blue Hornet

of users

unsubscribefrom email lists after

receiving mobile email that doesn’t look good.

66%of small businesses are using mobile for their business.

34%aren’t.

small businessuse of mobile

Constant Contact customer research

34%aren’t.

• have no plans to adopt mobile in the future65%

• lack of customer demand 56%

• “mobile isn’t relevant to my industry or business” 28%

Constant Contact customer research

Dorothy S. JonesApril 1, 1947 – April 5, 2013

Services

Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family.

why not?

we’re a nonprofit…

not bestfor my

products…

cost is too high…

we’re regulated

by the government…

mobile for operations82%

calendar ortime management

customercommunications

GPS / mapping

accounting orinvoicing

YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT.

THEY DO.

Karen McGrane, author of Content Strategy for Mobile@karenmcgrane

at the end of the day, it’s

success

tip#1avoid

using too much text

avoid multiple columns

clear and easy calls to action

avoidtiny

9-point font, headlines don’t stand out

Minimum: 22-point headlines, 11-point body text, improved contrast

avoidtiny

Better: 22-point headlines, 16-point body text

tip#5use

images carefully

don’t ignore local

search

don’t ask customers or supporters to

turn their phones off!

camera on the phone to take shots in-store or with customers, social posts from businesses featuring images, etc. don’t

ignore mobile

#3youtube.com

100 hoursof video uploaded

per minute

1.4 billion images

taken on mobile per dayNokia’s Vesa Jutila, at DigitalK 2012

less is more. focus – use less text

use a single column

clear and easy calls to action

no small fonts (test, test, test!)

use images carefully (don’t rely on them)

claim your listings: be found on local search!

let your customers use their phones

don’t ignore your phone (pics, video, social)

next steps

have more questions? check out our answers to 10 of the most popular at the blog…(http://blogs.constantcontact.com/fresh-insights/10-mobile-marketing-questions)

if you’re ready for me to review your email template for mobile, call me today: 847.331.0659

want to learn more? try other live local seminars near you…constantcontact.com/local-learning/seminars.jsp

making the case for mobilebeyond text messages