Post on 05-Dec-2014
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Making Volunteer Engagement
Everyone’s Job
Jennifer Bennett @JenBennettCVA
CVA, Senior Manager, Education & Training
Matt Wallace @ItsMattWallace
Senior Associate, Nonprofit Relations
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Making Volunteer Engagement Everyone’s
Job
Jennifer Bennett, CVA, Senior Manager, Education & Training
To hear the presentation
by phone call:
(415) 655-0056
Access Code: 690-784-930
Jennifer Bennett @JenBennettCVA CVA, Senior Manager, Education & Training
Matt Wallace @ItsMattWallace Senior Associate, Nonprofit Relations
Follow this webinar on Twitter to
join the conversation!
Hash tag: #VMlearn
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Agenda
• Discuss how to move your volunteer engagement
program from where it is to where you want it to go.
• Address identifying and communicating with
stakeholders.
• Communication plan for stakeholders.
• Action plan for evolving your program.
• Investigate opportunities to engage volunteers in the
process.
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Outcomes At the end of this presentation you will be able to
• Evaluate where your volunteer engagement program is
and where you want it to go.
• Identify stakeholders in your organization and create an
communication plan for each stakeholder
• Create an action plan to accomplish your volunteer
engagement goals
• Identify how and where you can involve volunteers in this
process
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Where do you want to go? Depending on where you start you may have further to go –
What is your vision for volunteer engagement?
• Strategic planning – where do you want your program to
be in 5 years?
• Nurture and foster vision to your organization
• May not be adopted by all levels in the organization
• Consider what’s possible around expansion of impact
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Identify Stakeholders Who plays a role in your organization? How do they feel
about engaging volunteers in new ways?
• Stakeholders could be organization leadership, staff, volunteers, or donors.
• Assess where each stakeholder is on the engagement
continuum
– “I’m evaluating our volunteer engagement program. I’d love to
get your ideas”
– One on one conversations
– Opportunity for you to learn – don’t defend or attempt to change
minds
• Group stakeholders into champions, those seeking more information, and those opposed to expanding volunteer engagement.
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Create a Communication Plan Based on your volunteer engagement continuum create a plan
for each group or each individual stakeholder.
• What type of information should be included?
– Quantitative – volunteer hours, number of clients served
– Qualitative – quotes or feedback from clients
– Opportunity for volunteer engagement
• Internal communication and external communication
– Different audiences need different styles and tones – overarching
message should be the same.
• Formal and informal communication channels
– Newsletter – formal, external facing. Who is included on the mailing list?
– Email/social media – less formal, internal and external
– Daily conversations/communication – informal
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Starting an Action Plan
First, assess your stakeholder continuum.
• Identify your champions
• Assess the barriers
– Attitudes
– Staff, money and other resources
– Where can you make progress, and where are the big walls?
• Is there an natural starting point or path for action?
– Remember where you want to go – 5 year strategic plan
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Create Benchmarks
Working from your starting point identify the milestones or
benchmarks that will help you achieve your plan.
• Engagement goals
– New volunteer opportunities, new programs/departments using
volunteers
• Communication goals
– Internal communication strategies, external communication
strategies
• Volunteer program goals
– Leadership opportunities within volunteer program
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Create a Timeline
When can you complete your benchmarks? Be realistic –
you still have to accomplish the rest of your job.
• Engage volunteers to help you
– You remove the barriers, volunteers build the program
• Leadership volunteers can help build the plan
– New roles for volunteers
– New opportunities for volunteers to use skills
– Model the volunteer engagement you want to see
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Opportunities for Engagement Finally, after all the pieces are in place, you want to start
working with your champions to create new
opportunities.
• What are the organization/program needs?
• Engage supervising staff in position description and
screening
– Skills, experience needed, who would be successful at this?,
what training and supervision is needed?
– Engage volunteers to write the actual position, supervising staff
reviews position
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Make your Plan a Reality!
Remember the strategies for success.
• Start small and work with your champions
• Refer back to your strategic plan and goals.
– It’s okay to reevaluate where you’re going as the program starts
to evolved.
• Don’t get discouraged
– Tout your successes and evaluate and learn from your mistakes.
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Resources
Learning Center
Find upcoming webinar dates, how-to videos and more
http://learn.volunteermatch.org
VolunteerMatch Community
Ask and answer questions after the webinar – use keywords Skilled Volunteers
http://community.volunteermatch.org/volunteer
Related Webinar Topics:
•Creating a Comprehensive and Engaging Volunteer Training Program
•Where Do I Go From Here? Evolving your Volunteer Program for More Involvement
•Walking the Walk: Engage Volunteers in your Volunteer Engagement Program
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Thanks for attending! Join us online:
Like us on Facebook: www.Facebook.com/VolunteerMatch
Follow us on Twitter: @VolunteerMatch
Visit Engaging Volunteers, our nonprofit blog: blogs.volunteermatch.org/engagingvolunteers/
For any questions contact:
Jennifer Bennett
(415) 321-3639
@JenBennettCVA
jbennett@volunteermatch.org