Post on 29-Jul-2015
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Recommendations
• Increase your Linkability– No linkability for now: hire an SOM manager– Good SOM supports– Need to link all the supports to the website– Use Ping – « idea of the day » embedded by the Hotel on
the website
• Make Tagging and Bookmarking easy– Use addthis.com– Use Ping– Use Widgets on blogger, ning, 3rd parties….
Recommendations• Reward inbound links
– Unilyser & Pagerank– Use a widget to “grade” the links
• Help your content travel – Link the menus, invitations, videos… to all
supports such as Youtube.com and issuu.com
• Encourage the mashup – Make all our contents possible to « embed »– Create Rss
Measurements
• Our work is well done if:– We get 30% of booking through our
online presence– 1000 visitors per month– Use Google Analytics & Alexa
Influencers & Followers
• Create a « chain of social profitability »:– Our manager « feeds » in onfo the
influencers– The influencers boost the followers– The followers make our relationship with
the profitable
• Influencers become our marketers