About India Tourism

• GDP 6.23% • 5 million foreign tourist arrivals and 562

million domestic tourism visits • Generated about US$100 billion in 2008 • India 6th in terms of price competitiveness • 39th in terms of safety and security • The growth rate in earnings in 2009 vis-a-vis

2008 was 8.3 per cent.

Malaysia Tourism

• 2009, ranks 9th among the top most visited countries in the world, after Germany.

• Malaysia recorded 22,052,488 arrivals in 2008• Successful campaign’s • RM49, 561.2 million in 2008, an increase of

7.6% from the previous year. • Safety • Cultural diversity and multi-culturalism

Different types of Tourism in India

• Heritage Tourism• Ecotourism• Adventure Tourism• Wildlife Tourism• Pilgrimage Tourism• Medical Tourism• MICE Tourism

Tourism in Malaysia

• Cultural Tourism• Adventure Tourism• Medical Tourism• Beach Tourism• Agricultural Tourism

Facts & Figure (Tourist’s)

India

• Foreign Tst Arrivals– 5.11 m

• Domestic Tourism– 650 m

• FEE– 54,960 crore

Malaysia

• Foreign Tst Arrivals– 23.6 m

• FEE– 49, 561.2 million

Tourist Arrival of India & Malaysia

Terrorism in Country

Marketing (India Tourism)

• International Campaigns– Incredible India !

• Domestic Campaigns• Other Promotions• Online Initiatives

Marketing (Malaysia Tourism)

• International Promotion– Malaysia Truly Asia !

• Domestic Promotions– Zoom! Malaysia– Xcape Holiday Packages– Tourism Information Centres (TIC)– Students’ Tourism Programme (3P)– MICE advertising campaign– Advertising, Brochures, etc

SWOT Analysis (Ind Tsm)

STRENGTH • Natural and cultural diversity• Demand-supply gap• Government support• Increase in the market share

WEAKNESS• Poor support infrastructure• Slow implementation• Susceptible to political events

OPPORTUNITIES• Rising income• Open sky benefits

THREATS• Fluctuations in international

tourist arrivals• Increasing competition

SWOT Analysis (Mal Tsm)

STRENGTHS • Outstanding nature • Cultural diversity• Good accessibility • Good tourism facilities • Safety • English widely spoken

WEAKNESSES • Service quality • Low profit margin • Environmental degradation

OPPORTUNUTIES • Close proximity to Asian neighbours • Better access through budget carriers • World Heritage Site branding • Youth travel

THREATS • Regional safety • Ignorance and prejudices • Environmental degradation

Conclusion