Service Idea Generation/Management Service Product Creation Service Sales Support Demand Supply Planning Business Management System Support Marketing and Market Communications Knowledge ManagementService Ramp Down

Important functions of a Service Product Manager

Role of Product Management

Good Product Manager/Bad Product Manager

Summary points: CEO of the product Balance all important factors Clear, written communication with product

development Clear goals and advantages Focus on the sales force and customers Other key skills Really good product manager

Role Definitions For Product Management and Product Marketing

How many products do you have? How mature are your products?

Are you trying to innovate and launch new products? How competitive is your market?

How many competitors are there? How rapidly are they releasing new capabilities?

How large is your organization and how many resources do you have/can you have?

Who is your product’s primary buyer and how technical is the sale/solution?

PRODUCT MANAGER JOB DESCRIPTION This position will be responsible for managing the entire

product life cycle from strategic planning to tactical execution Develop market requirements and maintain feature

requirements for current and future products by conducting market research and on-going visits to customers and prospects

Develop and write product requirements, maintain and develop all product documentation including business case, product requirements, pricing and policies.

Analyzing potential partner relationships for the product. And implement a company-wide go-to-market plan, working

with all departments to execute.

SummarySummary In technology companies, Product Management often

plays a support role: supporting the channel with demos and product information, supporting developers with user requirements and project scheduling, and supporting marketing communications with screen shots and technical copywriting. Is this the correct role for Product Management?

Product Management was created in the 40s at Procter & Gamble for managing the business of a specific product. Through the years, product managers (and brand managers) have served as "president of the product" in consumer goods companies. Then along came technology.