Managing to Lead ChangeThe Value Creating Architect (VCA)

Also titled:“Chief Engineer” (CE)

“Entrepreneur System Designer” (ESD)

HP Printing Services Program Management Affinity Group (PMAG)

Boaz Tamir March 14th 2019

www.leanil.com

Takeshi UchiyamadaChief Engineer of the 1th generation Prius

“Our mission in the development of the first-Generation Prius was two-fold:

• Build a car for the 21th century• Transform the way Toyota makes

cars”.

Why? the Purpose of the VCA System

To manage the conversion of the

20th century Complicatedlocal machine-type organization,

into the 21st Complex (Chaotic) exceedingly

Interconnected global system.

Risk Managementtechnology & business risk profile

Customers profiles

Tasks accumulate information, eliminate risk, use resources

Learning by front loading the risk: the essence of LPPD

Continuous

ECOs series

The PD

Trap

The PD Trap

Design Freedom & Learning Curve

Traditional Management Mindset Vertical problem-solving Thinking

Senior Managment

DeptManager Dept

Line employees

LPPD Management mindsetHorizontal System Thinking

Senior Managment

MarketingR&D

Engineering

OperationMnufacturing

Value StreamIntegration Challenges• …• …• …

Value-Stream

Planning, Coaching & Mentoring

Sales & services

What? The nature of the VCA system

• An intra-organizational Start-Up network

• VCA is a PD value stream producer that connects across and up and down the organization

• VCA is a team of experts specializing in marketing, engineering, design, business, finance, supply chain and more

Flexible-Specialization Network

Building skilled-engineers & specialization and sustaining knowledge

Solving customer and organizational issues by multi-skilled integrated teams

Source: Kotter, AccelerateContinuous exchange, VCA connects

• Stimulates innovative and creative system-thinking• Creates trust between the specialists • Optimal results as arises from multi disciplinary

approach of issues

• Consists of groups of specialists (core knowledge)• Capturing gained knowledge by making standards for

specialization• Your specialized unit: marketing, engineers,

purchasing, services

Flexible-Specialization

FIXEDSpecialized

FLEXIBLEAgile

System

Balance created by two opposing forces

The TOYOTA Way

Masato Katsumata,Chief Engineer for the

Toyota Camry

Talk design:

https://www.youtube.com/watch

?v=p-q8Cr71dN4

TNGAToyota New Global

Architecture

The TNGA protocol (standard) is the field of action on which the system of the VCA operates and grows.

VCA - LNGALean New Global Architecture

VCA

Organizational structures

Standards and basic thinking

Managerial hierarchy

Organizational culture (Mindset: basic assumptions,

values, language and behavior)

• Leading as you have no power.

• Owning the PD program’s

purpose & risk management.

• Harnessing the PD community

(corporate & suppliers) resources.

The VCA System’s Objectives

• Focus the organization towards

the same purpose(Customers’

value proposition)

• Alignment between initiatives

• Response & Adoption, to

establish where we deviate from

our expectations and learn from it.

HOW?

Team of TeamsCommunication, Integration Coordination

Organizational Scheme and Problem Escalation Process

SMT: Senior Management Team

Provides the help needed by the PMTs when needed

PMT: Project Management Teams The VCA integration and coordination institutional framework

PMT

PMT

PMT

SMT

PMT

PMT

Executiveboard

Supporting the Value-Stream

Basic (System) Thinking of Network Type organization work

Shared Consciousness

Empowered Decision Making

s

Trust: share the purpose and trust the work-teams to work need to in order to work towards it

Product DevelopmentUpstream Exploration

Product Development

MarketLaunch

Down-Stream

After Sales Services

TPS

ConceptFreeze

Manuf.NPI

ProductionDevelopment & Validation

Study & ExplorationFront Loading the risks

Ecosystem

I/L VRMR

Program as a multistage Rocket System

The high risk profile:

launch vehicle

The high risk profile entrepreneurship stage

Pro

gramW

ork-Te

ams

Short term

Plan (3m)

Sprint Plan (2w)

Annual

Sprint 1 Sprint 2 Sprint 3 Sprint 4

VintageChart

2019 2020 2021 2022 2023 Po

rtfolioMarketing &

Management

c1c2

Discip

line

…..WT stack

WT nWT 1 WT 2 WT 3

PM(VCA)

A3 TreeProgram Plan

Work-Teams

Annual Plan Short Term (3m)

Cascad

ing C

atch

bal

l

WT Adjusted& work allocation

R&DStaff

PM(VCA)

c3c4

c5c6

Discipline managers

High Level Prog. Def.

Prog A

Prog B

Prog C

Planning Process

Thank you.

www.leanil.com/en/

Boaz Tamir

Boaz@leanil.com