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Managing Your Online Presence and Enhancing
Your WorkBiochemistry, Molecular Biology, Entomology and Plant Pathology
September 16, 2013 |Amanda Clay PowersSocial Media Research Librarian | MSU Libraries
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Social Media = The New “Card”?
YES!andSort of…
It’s all about identity
Everyone is Facebooking and Googling
Everyone….
What Will They Find?
IF THEY CAN’T FIND YOU, THEY WILL WONDER WHY
Make It Work For You
Today’s Brave New World: You Need to…• Learn how to manage your online
information and relationships• Develop an online identity that
works• Network professionally online• Find social tools that do good work
for you
techyin.com
Your Reputation Matters
• 75% of companies have policies that require review of reputational data
• 79% of recruiters and HR professionals are looking
• The trend is growing in AcademiaCrosstab Market Research Report for Microsoft January 2010
Reppler.com 2011Reppler.com 2011
First Steps: Clean it up• Facebook
oClean up Timeline
oMake Friend Lists
oAdjust Privacy Settings
Twitter Make Twitter
Private Obscure Your
Name/Handle Go Through By
Tweet Create a
Professional Twitter Account
So What is the Next Step?
Create an online presence that works for you.
Dig Deeper• Investigate Your Industry
• ResearchGate• LinkedIn• Twitter• Facebook
• Pick Your Move• Add Social Media That Works for You• Demonstrate Expertise• Network
Build Your Professional Network• What Works for Academics?
• Demonstrate expertise and Interests• Building community
• Tools for Scholars• Twitter networking • Conference tweets • Facebook (get news, build identity)• Follow blogs (InsideHigherEd, Chronicle)
Managing Online Relationships
• Think Twice: Post Once
• They Will Find Out
theantisocialmedia.com
LinkedIn Tips
• Completely fill out your profile• Start finding connections• Keep it up-to-date• Let it sit!
ResearchGate
Twitter Tips• Use the Advanced Search at
search.twitter.com to find tweets on topics in your surrounding area
• Search your field keywords to find accounts to follow
• Communicate, listen or both• Build community using @ replies
Facebook Tips
• “Follow” pages to get news • Create Friend Lists for students,
colleagues, professors, friends and family
• Target your updates• Keep it clean
Google+
Google+ Tips• It’s clean• Create a new identity from scratch• Preferred in Google Searches (high
SEO!)• Create professional connections
through searches• Bend Google to your will!
Share Content
Share Your Presentations
Create A Professional Identity• Pick a “Brand
Name” & Start Using It
• Start Using It and Grow Your Presence Online
Take Advantage• Be Consistent and Unique in Branding• Create a Public View or Page on
Facebook• Create a Professional Twitter Account• Get Your Résumé on LinkedIn• Get SEO to Work for You
• Be Who YOU Want to Be
Stay positive• Personality• Professional qualifications• Creativity• Communication skills• Well-rounded • Comments from others
2009 Harris Interactive Study for CareerBuilder.com
Questions?Amanda Clay Powers
Associate ProfessorSocial Media Research Librarian
Mississippi State University Libraries
apowers@library.msstate.edu
@amandaclay@msu_libraries